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Lorem Ipsum CASE STUDY: Public Relations The brief: Working with a leading PR firm for an international industry organization who were launching a new technology brand in multiple international geographies. The task was to use video to enhance engagement with the media and to facilitate consumer identification with the new mobile technology brand including its positive lifestyle implications.

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Page 1: PR Case Study

LoremIpsum

CASESTUDY:PublicRelations

Thebrief:WorkingwithaleadingPRfirmforaninternationalindustryorganizationwhowerelaunchinganewtechnologybrandinmultipleinternationalgeographies.Thetaskwastousevideotoenhanceengagementwiththemediaandtofacilitateconsumeridentificationwiththenewmobiletechnologybrandincludingitspositivelifestyleimplications.

Page 2: PR Case Study

2NewMedium 2

Whatwedelivered:Wehiredtwoactorstobefilmedusingthetechnology'outandabout'inmultiplelocationstoillustratetheeasewithwhichthetechnologycanbeusedwhenmobile.Manycloseupshotsofthenewbrandlogowereincorporatedintothefootage,whichwaseditedintoasingle2‐minuteclipthatwasusedtoengagethemediawiththelaunch,thetechnologyandthenewbranding.Ourphotographeralsoattendedtocapturefurtherlifestyleimagesthatwereusedforthispurpose.Uneditedb‐rollfootagewasmadeavailableonlineforthebroadcastmediaasavideonewsreleasetoensurethatlifestyleimageswhichconsumerscouldeasilyidentifywithwereincludedintheirbroadcastreports.Aneditedversionoftheb‐rollwasalsostreamedonlineandusedtoengagewithjournalists.

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NewMediumisaboutthepartnershipofprofessionalcommunicationsadvicewithvideoproductiontalentforjoinedupcreativedigitalcommunications.OurteamcombinestheyouthanddynamacismoftheYouTubegenerationwithexperiencednewsandbroadcastprofessionals


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