Download - Pre School Marketing 2
Marketing IBA’s Preschool
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My Experience With Pine Village
The Website• Constant use of words associated with
individuality• Daily Schedule listed• Graduate Testimonies(Read Their Story)• Information about staff and teachers• Q&A Section• LOTS of Pictures• Blog• Examples of Schools Involvement with
philanthropy
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My Experience With Pine Village
The Initial Encounter• Request More Info Button• Same Day Follow up Email • Large Info Packet attached• Emailed back for a quick tour set
up
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My Experience With Pine Village
The Tour• Greeted by coordinator • Showed us multiple classrooms• Answered any questions we had • Given large info packet, with similar information
from email info packet• Followed up within days, asking we had more
question, etc.
So what does PV put forward? Educational Daily ScheduleQualified Caring StaffGood Curriculum
“According to BPN you should start looking at Pre Schools the January before your child is three”
These bullet points are all in a BPN article titled: “What aspects does a good preschool have?”
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My Experience with IBA
Presentation Project | August 2015
• Very summarized page• Good colors and Pictures• Good Quote from a parent• Biggest Advantage to competitors: We partner with IBA’s other
programs
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What can we improve?
Presentation Project | August 2015
• Outdated Updates, not many pictures, impossible to contact?• Emailed and called and was not responded to at all• Got a hold of someone a week ago• Contact information is different on every piece of marketing
materialIBA’s current Materials • Was handed a large packet of applications to fill out• Recently “Enrolled Now”• Have not been contacted about it
Presentation Project | December 2014 8
IBA vs. PINE VILLAGE • Pine Village has a larger age range• Pine Village has multiple locations• IBA offers many diverse programs to enhance
the school• IBA seems to have a better feeling of
community
Differences Between Social Media• Two Comparison Words
• Reinforce (IBA) & Jumpstart (PV)• What word sounds better?
• PV has more pictures, links to different aspects of Pre School, posts of their daily schedule, information on the teachers, request info button, Q&A, etc.
WHAT’S NEXT?
Fix the Internal Process
Successful Child Enrollment Make a great Info Packet
Presentation Project | December 2014 11
OPEN HOUSE
• Open house offered once a month from November- March of the following year.
• Include teachers, Q&A • Enrollment Packets• Speeches from caregivers and teachers• Display Table
Other ways to Reach OutPress Kit for BusinessesOffer a percentage discount Make mailing listCurrently enrolled studentsRealty Welcome PacksExchange discounts
¡GRACIAS!
THANK YOU