Marketing IBA’s Preschool

2

My Experience With Pine Village

The Website• Constant use of words associated with

individuality• Daily Schedule listed• Graduate Testimonies(Read Their Story)• Information about staff and teachers• Q&A Section• LOTS of Pictures• Blog• Examples of Schools Involvement with

philanthropy

3

My Experience With Pine Village

The Initial Encounter• Request More Info Button• Same Day Follow up Email • Large Info Packet attached• Emailed back for a quick tour set

up

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My Experience With Pine Village

The Tour• Greeted by coordinator • Showed us multiple classrooms• Answered any questions we had • Given large info packet, with similar information

from email info packet• Followed up within days, asking we had more

question, etc.

So what does PV put forward? Educational Daily ScheduleQualified Caring StaffGood Curriculum

“According to BPN you should start looking at Pre Schools the January before your child is three”

These bullet points are all in a BPN article titled: “What aspects does a good preschool have?”

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My Experience with IBA

Presentation Project | August 2015

• Very summarized page• Good colors and Pictures• Good Quote from a parent• Biggest Advantage to competitors: We partner with IBA’s other

programs

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What can we improve?

Presentation Project | August 2015

• Outdated Updates, not many pictures, impossible to contact?• Emailed and called and was not responded to at all• Got a hold of someone a week ago• Contact information is different on every piece of marketing

materialIBA’s current Materials • Was handed a large packet of applications to fill out• Recently “Enrolled Now”• Have not been contacted about it

Presentation Project | December 2014 8

IBA vs. PINE VILLAGE • Pine Village has a larger age range• Pine Village has multiple locations• IBA offers many diverse programs to enhance

the school• IBA seems to have a better feeling of

community

Differences Between Social Media• Two Comparison Words

• Reinforce (IBA) & Jumpstart (PV)• What word sounds better?

• PV has more pictures, links to different aspects of Pre School, posts of their daily schedule, information on the teachers, request info button, Q&A, etc.

WHAT’S NEXT?

Fix the Internal Process

Successful Child Enrollment Make a great Info Packet

Presentation Project | December 2014 11

OPEN HOUSE

• Open house offered once a month from November- March of the following year.

• Include teachers, Q&A • Enrollment Packets• Speeches from caregivers and teachers• Display Table

Other ways to Reach OutPress Kit for BusinessesOffer a percentage discount Make mailing listCurrently enrolled studentsRealty Welcome PacksExchange discounts

¡GRACIAS!

THANK YOU