Download - Presentatie audio wire
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Audio Wire
byBerend Braam
Milan Wolff
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Online Experience
Problems
Improvements
The Old and the New Website
The Total New Experience
New Promotion
Forecasted Market Share
Introduction
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Website wasn´t functioning
Too many customers didn´t buy anything
New website More sales
Company worked with:
Introduction
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Sales conversion rates for Audio Wire Incorporated
23%
17%
11%
49%
Sales
User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:
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5%
37%
27%
18%
13%
Market share
Audio WireBol.comAmazon.comKijkshop.nlOthers
Market share
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High abandonment rate
Problems with checkout
Not easy to navigate
Cheap-looking design
Too many brochure-style photos
Not enough product information
Current Problems
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Lay-out Payment system
Comparing products
Shopping cart
Prices
Pictures
Specifications
Improvements
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The Old Website
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The New Website
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23%
38%
31%
8%
User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:
Forecasted sales conversion rates for Audio Wire Incorporated
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Internet Campaign◦ Google advertisements◦ Pop-ups◦ Discount
Festivals
Commercials
Promotion New Website
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Example of Commercial
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23%
32%20%
12%
13%
Market share
Audio WireBol.comAmazon.comKijkshop.nlOthers
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Thank you for your attention