presentatie audio wire
DESCRIPTION
TRANSCRIPT
Audio Wire
byBerend Braam
Milan Wolff
Online Experience
Problems
Improvements
The Old and the New Website
The Total New Experience
New Promotion
Forecasted Market Share
Introduction
Website wasn´t functioning
Too many customers didn´t buy anything
New website More sales
Company worked with:
Introduction
Sales conversion rates for Audio Wire Incorporated
23%
17%
11%
49%
Sales
User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:
5%
37%
27%
18%
13%
Market share
Audio WireBol.comAmazon.comKijkshop.nlOthers
Market share
High abandonment rate
Problems with checkout
Not easy to navigate
Cheap-looking design
Too many brochure-style photos
Not enough product information
Current Problems
Lay-out Payment system
Comparing products
Shopping cart
Prices
Pictures
Specifications
Improvements
The Old Website
The New Website
23%
38%
31%
8%
User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:
Forecasted sales conversion rates for Audio Wire Incorporated
Internet Campaign◦ Google advertisements◦ Pop-ups◦ Discount
Festivals
Commercials
Promotion New Website
Example of Commercial
23%
32%20%
12%
13%
Market share
Audio WireBol.comAmazon.comKijkshop.nlOthers
Thank you for your attention