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26 SEPTEMBER 2011
AUTOTRON
ROSMALEN
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Jeroen van der Schenkjvdschenk jeroenvanderschenk
Add me as a contact in your mobile phone
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I’M NOT A SOCIAL MEDIA GURU...
JUST A BELIEVER, ACTIVE USER AND FAN.
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http://bit.ly/hameco2011
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ONLINE EN OFFLINE
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SOCIALTRENDS
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Transparancy
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Reviews
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Marketing Bla-di-Bla... We don’t care!
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Keurmerken?
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And There’s More Where That Came From....
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Groundswell
Een sociale trend waarbij mensen nieuwe technologie gebruiken
om dingen te doen en te maken met anderen, in plaats van gebruik te maken van
de gevestigde orde organisaties en overheid.
Source: Forrester.com
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3.200 QUANGO’S120.000 WERKNEMERS
140 MILJARD
Quango’s
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Digitale Bibliotheek...
111 + 68 X € 37.000 = € 6
.623.000
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Digitale Bibliotheek...
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HET GELD IS OP!
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No Boss Please...
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From Valuechain to Valuenetwork
LEVERANCIER
KLANT
1.0 2.0 3.0
Source: Marco Derksen in het boek Society 3.0
Media Landscape
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POWER TO THE CROWD!
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Crowdsourcing
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Crowdfunding
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Crowdforcing
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Crowdforcing
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Crowdbuying
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Collaborative Consumption
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Peer-to-Peer ....
Everything!
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Peer-to-Peer ....
Everything!
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Peer-to-Peer ....
Everything!
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Peer-to-Peer ....
Everything!
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Peer-to-Peer ....
Everything!
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Peer-to-Peer ....
Everything!
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We become are mobile...
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Augmented Reality
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Everything Online
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KNOWLEDGE IS AVAILABLE....
EVERYWHERE!FOR FREE!
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Commodity Markets
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Commodity Markets
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ADD VALUE
PRICE STRATEGY
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DISCOUNTERS
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DISCOUNTERS
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NEW BUSINESS MODELS
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Society 3.0: A Freemium Businessmodel
14.000+ DOWNLOADS
4.000 SOLD!
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Create Your Own Niche Market
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“Look For A Niche an Inch Wider And A Mile Deep...”
Look for a niche an inch wide and a mile deep
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Become An Expert(and not just by shouting out that you are...)
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1.Analyseer
dialoog
5. Deel relevante
content
4. Selecteer tools
3. Bepaal content
strategie
2. Omschrijf
doelstelling
7. Meet resultaten
en herijk
6. Participeer en
faciliteer dialoog
SOCIAL (MEDIA)STRATEGIE
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Analyseer Dialoog1
Wie zijn mijn stakeholders?Waar zijn mijn stakeholders?
Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?
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Omschrijf Doelstelling2
Wat wil je bereiken met jouw social media activiteiten? Ik wil ....
• interactie met klanten• klanten werven• expertise ‘claimen’• producten & diensten innoveren• reputatiemanagement faciliteren
• traffic naar website genereren• sales verhogen
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Bepaal Contentstrategie3
Welke content is nodig om de doelstellingen terealiseren?
• inhoud• vorm• contentstroom• centraal of decentraal
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Selecteer Tools4
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Deel Relevante Content5
WAT DEEL JE W A A R M E T WELK DOEL?
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CONTENT
AGGREGATION IS TECHNOLOGY, CONTENT
CURATION A HUMAN PRACTICE...
5
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Participeer & Faciliteer Dialoog6
• MONITOR• REPLY• CONNECT
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Meet Resultaten & Herijk7
Social Statistics (a few examples...)• # followers• # retweets• # @replies• # twitter mentions• # shared (Facebook, Linkedin etc..)• # bookmarked• # mentions in blogposts• # mentions in newspapers & magazines• # reviews and average score
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Jeroen van der Schenkjvdschenk jeroenvanderschenk
Add me as a contact in your mobile phone
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