presentatie propositie
TRANSCRIPT
As delicateas butterfly wings...the average person
smells10’000 aromas a day
sensory marketing
... is marketing that engages the consumers’ senses and affects their
behaviors
sensory marketing
hear
feel
see
smell
taste5d-experience
sensory marketing
the touch , taste, smell, sound, and look of the products, affect our emotions,
memories, perceptions, preferences, choices, and consumption of these
products
interests
aromas
emotions
smell
perfume
scent
associations
observe
rememberfeelings
state of mind stronger
unconscious
the memory
memories
sense of smell train memory
anosm
intenser
impulse
target group
elderly
in a rest-home
focus on
memories
sense of smell
scent
state of mind
the memory unaware
train memory
fear
facts - problems
°Fear is one of the most powerful emotions.
°Aging produces physicalchanges throughout the body.
°The sense of smell tends to diminish.
case: scent air - fear
facts - problems
° Bad smells can cause depressions.
° Memories help maintaining the mental status.
° Elderly have less appetite and are less vital.
scent
scent stimulates cognition,
memory and the production of
experience
research question
How can scents have a positive effect on the state of
mind of elderly people?
research question
° What are their exact fears?
° Could it have an effect on their mental state?
methods
° Interview - elderly - staff
° Culture probes/experiments
planning
1.Contact rest-home / company (scents) 2. Preparations + implementation methods3. Co-design
okt-nov
dec-jan
4. co-design5. prototyping
feb-apr ... - jun
6. prototyping 7. paper
design?
The Wake N’ Bacon