Download - Presentation for wah ms 24112011
![Page 1: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/1.jpg)
![Page 2: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/2.jpg)
You have
free daily accessto over 12.4 million Australians
$0.00 $0.00 $0.00
![Page 3: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/3.jpg)
You have
free daily accessto the 10.6 million Australians
Who have joined Facebook
![Page 4: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/4.jpg)
You have free daily accessto the 1.8 million Australians
Who have joined Twitter
![Page 5: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/5.jpg)
What do you have?
![Page 6: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/6.jpg)
What do you have?
Your Talents
![Page 7: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/7.jpg)
What do you have?
Your Talents
Your Skillset
![Page 8: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/8.jpg)
What do you have?
Your Talents
Your Skillset
Your Business
![Page 9: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/9.jpg)
What do you have?
Your Talents
Your Skillset
Your Business Your
Customer Base
![Page 10: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/10.jpg)
What do you have?
Your Talents
Your Skillset
Your Business Your
Customer Base
Your Support Network
![Page 11: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/11.jpg)
What are PromotionsEffective PromotionsBusiness Personality
![Page 12: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/12.jpg)
Promotions
Business Communication
![Page 13: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/13.jpg)
Promotions Examples
![Page 14: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/14.jpg)
Effective Promotions
CONSISTENT Business
Communication
![Page 15: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/15.jpg)
Effective Promotions
•Delivery•Quality•Personality
CONSISTENT:
![Page 16: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/16.jpg)
DeliveryCommunicate
regularly
Respond in a timely fashion
Keep your promises
EFFECTIVE PROMOTIONS REQUIRE CONSISTENT
![Page 17: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/17.jpg)
Quality
Professional
Appropriate
Correct
EFFECTIVE PROMOTIONS REQUIRE CONSISTENT
![Page 18: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/18.jpg)
EFFECTIVE PROMOTIONS REQUIRE CONSISTENT
PersonalityYour
Business
Appropriate to Your Industry
You
![Page 19: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/19.jpg)
Business PersonalityThe personality of your business is:
always visible, whether you are aware of it or not
perceived by a potential client within the first 4 minutes they come into contact with
your businessdisplayed in every contact
you and your company has with the world
![Page 20: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/20.jpg)
FIRST CONTACTFirst contact occurs when someone comes into contact with your company for the first time.
You can control this experience by being consistent in the three areas I spoke about:
Delivery
Communicate regularly
Respond in a timely fashion
Keep your promises
Quality
Professional
Appropriate
Correct
Personality
Your Business
Appropriate to Your Industry
You
![Page 21: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/21.jpg)
YOU
Your Staff
Your Logo
Your Tagline
Your Promo’s
Your Visuals
Your WritingFacebook
Formal Meetings
Informal Meetings
Unplanned Meetings
Business Personality First Contact Wheel
![Page 22: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/22.jpg)
So… First Contact…How are consumers
judging the Personality of YOUR Business right now?
![Page 23: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/23.jpg)
YOU
Your Staff
Your Logo
Your Tagline
Your Promo’s
Your Visuals
Your WritingFacebook
Formal Meetings
Informal Meetings
Unplanned Meetings
Business Personality First Contact Wheel
![Page 24: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/24.jpg)
“You will find your inconsistencies in
your customers but.”Rachel Keerie
![Page 25: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/25.jpg)
“They do great work, but...”
“They are really friendly, but...”
![Page 26: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/26.jpg)
If you want to hone your Business
Personality, pay close attention to your
clients’ buts.
![Page 27: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/27.jpg)
So... IfPromotions = Business Communications
And...My Business Communications show
everyoneMy Business Personality
Then...
![Page 28: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/28.jpg)
I need to be sure that my current
Business Personalityis going to attract customers to my
business.
![Page 29: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/29.jpg)
Performing a Business Personality Assessment will give you everything
you need to create consistent Promotions.
![Page 30: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/30.jpg)
Once you hone your Business Personality
you can have 100% confidence
in all of your Promotions!
![Page 31: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/31.jpg)
HOW?
![Page 32: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/32.jpg)
Answer these questions about your business...
1. Who is your ideal customer?2. Can you describe an ideal day in your business?
3. What industry do you work in?4. What is your specific position in your industry?
5. When your clients praise you, what do they say?6. What would be the best praise your company
could receive?
![Page 33: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/33.jpg)
Write a typical Facebook status update for your business.
Now, read back over your answers and see how well the status update projects your business.
Write another status update, with your answers in mind.
![Page 34: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/34.jpg)
This exercise is meant to show us that we must be sure to choose:
a) What we are going to say andb) How we are going to say it
before we ‘say’ a word
![Page 35: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/35.jpg)
Remember:1. Use what you have to achieve your business
promotions goals.
![Page 36: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/36.jpg)
What do you have?
Your Talents
Your Skillset
Your Business Your
Customer Base
Your Support Network
![Page 37: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/37.jpg)
Remember:2. Be consistent in your
efforts and you will attract customers.
![Page 38: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/38.jpg)
YOU
Your Staff
Your Logo
Your Tagline
Your Promo’s
Your Visuals
Your WritingFacebook
Formal Meetings
Informal Meetings
Unplanned Meetings
Business Personality First Contact Wheel
![Page 39: Presentation for wah ms 24112011](https://reader035.vdocument.in/reader035/viewer/2022070321/558c5dd0d8b42a190c8b45ea/html5/thumbnails/39.jpg)
Thank you