presentation for wah ms 24112011
TRANSCRIPT
You have
free daily accessto over 12.4 million Australians
$0.00 $0.00 $0.00
You have
free daily accessto the 10.6 million Australians
Who have joined Facebook
You have free daily accessto the 1.8 million Australians
Who have joined Twitter
What do you have?
What do you have?
Your Talents
What do you have?
Your Talents
Your Skillset
What do you have?
Your Talents
Your Skillset
Your Business
What do you have?
Your Talents
Your Skillset
Your Business Your
Customer Base
What do you have?
Your Talents
Your Skillset
Your Business Your
Customer Base
Your Support Network
What are PromotionsEffective PromotionsBusiness Personality
Promotions
Business Communication
Promotions Examples
Effective Promotions
CONSISTENT Business
Communication
Effective Promotions
•Delivery•Quality•Personality
CONSISTENT:
DeliveryCommunicate
regularly
Respond in a timely fashion
Keep your promises
EFFECTIVE PROMOTIONS REQUIRE CONSISTENT
Quality
Professional
Appropriate
Correct
EFFECTIVE PROMOTIONS REQUIRE CONSISTENT
EFFECTIVE PROMOTIONS REQUIRE CONSISTENT
PersonalityYour
Business
Appropriate to Your Industry
You
Business PersonalityThe personality of your business is:
always visible, whether you are aware of it or not
perceived by a potential client within the first 4 minutes they come into contact with
your businessdisplayed in every contact
you and your company has with the world
FIRST CONTACTFirst contact occurs when someone comes into contact with your company for the first time.
You can control this experience by being consistent in the three areas I spoke about:
Delivery
Communicate regularly
Respond in a timely fashion
Keep your promises
Quality
Professional
Appropriate
Correct
Personality
Your Business
Appropriate to Your Industry
You
YOU
Your Staff
Your Logo
Your Tagline
Your Promo’s
Your Visuals
Your WritingFacebook
Formal Meetings
Informal Meetings
Unplanned Meetings
Business Personality First Contact Wheel
So… First Contact…How are consumers
judging the Personality of YOUR Business right now?
YOU
Your Staff
Your Logo
Your Tagline
Your Promo’s
Your Visuals
Your WritingFacebook
Formal Meetings
Informal Meetings
Unplanned Meetings
Business Personality First Contact Wheel
“You will find your inconsistencies in
your customers but.”Rachel Keerie
“They do great work, but...”
“They are really friendly, but...”
If you want to hone your Business
Personality, pay close attention to your
clients’ buts.
So... IfPromotions = Business Communications
And...My Business Communications show
everyoneMy Business Personality
Then...
I need to be sure that my current
Business Personalityis going to attract customers to my
business.
Performing a Business Personality Assessment will give you everything
you need to create consistent Promotions.
Once you hone your Business Personality
you can have 100% confidence
in all of your Promotions!
HOW?
Answer these questions about your business...
1. Who is your ideal customer?2. Can you describe an ideal day in your business?
3. What industry do you work in?4. What is your specific position in your industry?
5. When your clients praise you, what do they say?6. What would be the best praise your company
could receive?
Write a typical Facebook status update for your business.
Now, read back over your answers and see how well the status update projects your business.
Write another status update, with your answers in mind.
This exercise is meant to show us that we must be sure to choose:
a) What we are going to say andb) How we are going to say it
before we ‘say’ a word
Remember:1. Use what you have to achieve your business
promotions goals.
What do you have?
Your Talents
Your Skillset
Your Business Your
Customer Base
Your Support Network
Remember:2. Be consistent in your
efforts and you will attract customers.
YOU
Your Staff
Your Logo
Your Tagline
Your Promo’s
Your Visuals
Your WritingFacebook
Formal Meetings
Informal Meetings
Unplanned Meetings
Business Personality First Contact Wheel
Thank you