AD VENTURE COMPETITION 2012 EDITION
ZIP IT
WE PROUDLY PRESENT:
TARGET AUDIENCE
“What? You mean there are cookies on the internet?”
TARGET AUDIENCE
“Online privacy is overrated”
TARGET AUDIENCE
CORE TARGET
TARGET AUDIENCE
CORE TARGET
25 – 44 YEARS OLD: • CONCERNED ABOUT ONLINE
PRIVACY • PRO-ACTIVE • UNANSWERED QUESTIONS • MOST ACTIVE INTERNET-USER
Key Crea9ve insight
• USP, Zipper
KEY CREATIVE INSIGHT
Key Crea9ve insight
• USP, Zipper
KEY CREATIVE INSIGHT
Choice of Channels
• Mediaplan • …
MEDIA CHANNELS
Choice of Channels
• Mediaplan • …
MEDIA CHANNELS
30%
35%
10%
10%
5% 10%
Mediabudget Sampling
Online Banners
Mobile App
Website
Social Media
Google Adwords
MEDIA CHANNELS
BANNERS
MEDIA CHANNELS
BANNERS UNIVERSAL AND
INTERACTIVE MESSAGE
EVOKE PANIC, PARANOIA
MEDIA CHANNELS
WEBSITE
WEBSITE • Entertaining features • Interactive elements • Search engine optimized
MEDIA CHANNELS
SOCIAL MEDIA
MEDIA CHANNELS
SOCIAL MEDIA
MEDIA CHANNELS
SOCIAL MEDIA
MEDIA CHANNELS
E-NEWSLETTER
MEDIA CHANNELS
MOBILE
MEDIA CHANNELS
SAMPLES
WE ARE FOUR+ONE
KORNEEL LABEUR,
LODE LAUWERS,
RANJNI MAHABIR,
YORICK SAUER
4 STUDENTS FROM LEUVEN UNIVERSITY COLLEGE
DEPARTMENT OF BUSINESS STUDIES.