presentation four+one
TRANSCRIPT
AD VENTURE COMPETITION 2012 EDITION
ZIP IT
WE PROUDLY PRESENT:
TARGET AUDIENCE
TARGET AUDIENCE
“What? You mean there are cookies on the internet?”
TARGET AUDIENCE
“Online privacy is overrated”
TARGET AUDIENCE
CORE TARGET
TARGET AUDIENCE
CORE TARGET
25 – 44 YEARS OLD: • CONCERNED ABOUT ONLINE
PRIVACY • PRO-ACTIVE • UNANSWERED QUESTIONS • MOST ACTIVE INTERNET-USER
CHALLENGE
INSIGHT
OBJECTIVES
MESSAGE
TONE OF VOICE
Key Crea9ve insight
• USP, Zipper
KEY CREATIVE INSIGHT
Key Crea9ve insight
• USP, Zipper
KEY CREATIVE INSIGHT
Choice of Channels
• Mediaplan • …
MEDIA CHANNELS
Choice of Channels
• Mediaplan • …
MEDIA CHANNELS
30%
35%
10%
10%
5% 10%
Mediabudget Sampling
Online Banners
Mobile App
Website
Social Media
Google Adwords
MEDIA CHANNELS
BANNERS
MEDIA CHANNELS
BANNERS UNIVERSAL AND
INTERACTIVE MESSAGE
EVOKE PANIC, PARANOIA
BANNERS
BANNERS
BANNERS
BANNERS
BANNERS
BANNERS
MEDIA CHANNELS
WEBSITE
WEBSITE • Entertaining features • Interactive elements • Search engine optimized
Website
ADWORDS
MEDIA CHANNELS
SOCIAL MEDIA
MEDIA CHANNELS
SOCIAL MEDIA
MEDIA CHANNELS
SOCIAL MEDIA
MEDIA CHANNELS
E-NEWSLETTER
MEDIA CHANNELS
MOBILE
APP
MOBILE ADS
MEDIA CHANNELS
SAMPLES
WE ARE FOUR+ONE
KORNEEL LABEUR,
LODE LAUWERS,
RANJNI MAHABIR,
YORICK SAUER
4 STUDENTS FROM LEUVEN UNIVERSITY COLLEGE
DEPARTMENT OF BUSINESS STUDIES.
T(H)ANK YOU !