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Welcome
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School of Graduate Studies Professional Master Programmes
› International Service Management
› Specialisations:› Retail
› Hospitality
› Higher education
› International Leisure & Tourism Studies
› International Events Management
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Profile Stenden master
› Professional & Academic
› Common core & specialised segments
› International, strategic thinking
› Focus on
• international service industry
• leadership
• values & sustainability
• social and cultural aspects
• quality of life
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Characteristics Stenden master
› Theory that makes a difference to practice
› Constructivist learning principles
› Various modes of delivery
› Business and Site visits
› (International) research projects
› Personal coaching
› Guest lectures
› Small multicultural groups
› Individual and group work
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(continued)
› Double accreditation = double degree
› MA (London Metropolitan University)
› M (NVAO/CROHO)
› 60 European Credits (1680 learning hours)
[ the British MA degree requires participation in additional study trip of 120 hours]
› Language of instruction: English
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MA International Leisure & Tourism Studiessince 1995
Unit 1 Concepts of
Leisure & Tourism
Market
Value
Creation
Sustainable
Value
Creation
Unit 2 Quality of Leisure
& Tourism Research
Unit 3 Policy and
Planning for
Leisure & Tourism
Personal Value
Creation
Master Thesis
Unit 4 Elective Master
Thesis
Tuto
ring
Integrated leisure concept
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Culture &
Arts
Hospitality
Media & Education
Sports, Recreation &
Wellness
Events & Conferences
Tourism
LEISURE
Growing interdependence between leisure
sectors
Career perspective (MAILTS)Policy & Planning e.g. policymakers at local, regional and
national level (like municipalities, National Tourism Organisations)
Management consultancy in larger L&T companies
e.g. hotel resorts, leisure parks (like Disney)
Research & education e.g. lecturer, PhD student
Consultancy & development e.g. consultancy firm, research institutions (like Oranjewoud, Berenschot)
Management & coordination of interests of different stakeholder groups
e.g. NGO’s, bilateral and multilateral organisations (like UN, WNF)
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MA International Service Management
Unit 1 Principles of
Service
Management
Market
Value
Creation
Sustainable
Value
Creation
Unit 2 Service
Performance
Improvement
Research
Unit 3 Strategic Service
Management
Personal Value
Creation
Master Thesis
Unit 4 Elective Master
Thesis
Tuto
ring
Specialisations (within MAISM)
› Hospitality service management
› Retail service management
› Higher education service management
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Career perspective (MAISM)Jobs Sectors, e.g.
Manager in serviceorganisations
Strategic management consultant
Quality manager
Lecturer & trainer
Hospitality
Retail
Financial services
(Para)medical institutions
Schools
Other public organisations
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Elective modules (MAILTS & MAISM)
› Project management
› Change management
› Food in motion
› Critical impacts of tourism
› International management project
› Events management (i.c.w. LondonMet)
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Programme durationFull time
1 yearLeeuwarden
Sandwich(internship)
2 yearsLeeuwarden
Part time
2 yearsAmersfoortLeeuwarden
MAILTS X X* X**
MAISM X X* X**
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* Limited amount available
** If more than 8 registrations
Tuition feeFull time
1 yearLeeuwarden
Sandwich(internship)
2 yearsLeeuwarden
Part time
2 yearsAmersfoortLeeuwarden
€ 9500
10% discount forStenden students
Admin €125
€ 9500 (to be refunded)
10% discount for Stendenstudents
Admin €125
€6000 per year
Admin €125
Excl literature (± €500)
Excl study trip MA degree (± €500)
Incl access electronic library LondonMet
Excl study trip MA (± €500)Incl literature (± €500)
Incl access electronic libraryLondonMet
Entry requirements• Bachelor degree, preferably
- Economics - Social sciences
- Management studies - Business studies
- Leisure, tourism, hospitality or related fields
• Part time: >1 year working experience
• English
- TOEFL 550 / TOEFL 213 computer based, or
- IELTS 6.0. [Exemption if language of instruction at prior education was English; native speakers)]
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Thank you for your attention
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Break
Dublin descriptors (1)Cycle Knowledge and understanding
1 (Bachelor) [Is] supported by advanced text books [with] some aspects informed by knowledge at the forefront of their field of study ..
2 (Master) provides a basis or opportunity for originality in developing or applying ideas often in a research* context ..
3 (Doctorate) [includes] a systematic understanding of their field of study and mastery of the methods of research* associated with that field ..
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Dublin descriptors (2)Cycle Applying knowledge and understanding
1 (Bachelor) .. [through] devising and sustaining ..
2 (Master) .. arguments[through] problem solving abilities [applied] in new or unfamiliar environments within broader (or multidisciplinary) contexts ..
3 (Doctorate) ..[is demonstrated by the] ability to conceive, design, implement and adapt a substantial process of research* with scholarly integrity ..
.. [is in the context of] a contribution that extends the frontier of knowledge by developing a substantial body of work some of which merits national or international refereed publication ..
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Dublin descriptors (3)Cycle Making judgements
1 (Bachelor) .. [involves] gathering and interpreting relevant data ..
2 (Master) .. [demonstrates] the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete data ..
3 (Doctorate) .. [requires being] capable of critical analysis, evaluation and synthesis of new and complex ideas ..
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Dublin descriptors (4)Cycle Communication
1 (Bachelor) .. [of] information, ideas, problems and solutions ..
2 (Master) .. [of] their conclusions and the underpinning knowledge and rationale (restricted scope) to specialist and non-specialist audiences (monologue) ..
3 (Doctorate) .. with their peers, the larger scholarly community and with society in general (dialogue) about their areas of expertise (broad scope) ..
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Dublin descriptors (5)Cycle Learning skills
1 (Bachelor) .. have developed those skills needed to study further with a high level of autonomy ..
2 (Master) .. study in a manner that may be largely self-directed or autonomous ..
3 (Doctorate) .. expected to be able to promote, within academic and professional contexts, technological, social or cultural advancement .
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