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Welcome

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School of Graduate Studies Professional Master Programmes

› International Service Management

› Specialisations:› Retail

› Hospitality

› Higher education

› International Leisure & Tourism Studies

› International Events Management

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Profile Stenden master

› Professional & Academic

› Common core & specialised segments

› International, strategic thinking

› Focus on

• international service industry

• leadership

• values & sustainability

• social and cultural aspects

• quality of life

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Characteristics Stenden master

› Theory that makes a difference to practice

› Constructivist learning principles

› Various modes of delivery

› Business and Site visits

› (International) research projects

› Personal coaching

› Guest lectures

› Small multicultural groups

› Individual and group work

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(continued)

› Double accreditation = double degree

› MA (London Metropolitan University)

› M (NVAO/CROHO)

› 60 European Credits (1680 learning hours)

[ the British MA degree requires participation in additional study trip of 120 hours]

› Language of instruction: English

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MA International Leisure & Tourism Studiessince 1995

Unit 1 Concepts of

Leisure & Tourism

Market

Value

Creation

Sustainable

Value

Creation

Unit 2 Quality of Leisure

& Tourism Research

Unit 3 Policy and

Planning for

Leisure & Tourism

Personal Value

Creation

Master Thesis

Unit 4 Elective Master

Thesis

Tuto

ring

Integrated leisure concept

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Culture &

Arts

Hospitality

Media & Education

Sports, Recreation &

Wellness

Events & Conferences

Tourism

LEISURE

Growing interdependence between leisure

sectors

Career perspective (MAILTS)Policy & Planning e.g. policymakers at local, regional and

national level (like municipalities, National Tourism Organisations)

Management consultancy in larger L&T companies

e.g. hotel resorts, leisure parks (like Disney)

Research & education e.g. lecturer, PhD student

Consultancy & development e.g. consultancy firm, research institutions (like Oranjewoud, Berenschot)

Management & coordination of interests of different stakeholder groups

e.g. NGO’s, bilateral and multilateral organisations (like UN, WNF)

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MA International Service Management

Unit 1 Principles of

Service

Management

Market

Value

Creation

Sustainable

Value

Creation

Unit 2 Service

Performance

Improvement

Research

Unit 3 Strategic Service

Management

Personal Value

Creation

Master Thesis

Unit 4 Elective Master

Thesis

Tuto

ring

Specialisations (within MAISM)

› Hospitality service management

› Retail service management

› Higher education service management

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Career perspective (MAISM)Jobs Sectors, e.g.

Manager in serviceorganisations

Strategic management consultant

Quality manager

Lecturer & trainer

Hospitality

Retail

Financial services

(Para)medical institutions

Schools

Other public organisations

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Elective modules (MAILTS & MAISM)

› Project management

› Change management

› Food in motion

› Critical impacts of tourism

› International management project

› Events management (i.c.w. LondonMet)

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Programme durationFull time

1 yearLeeuwarden

Sandwich(internship)

2 yearsLeeuwarden

Part time

2 yearsAmersfoortLeeuwarden

MAILTS X X* X**

MAISM X X* X**

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* Limited amount available

** If more than 8 registrations

Tuition feeFull time

1 yearLeeuwarden

Sandwich(internship)

2 yearsLeeuwarden

Part time

2 yearsAmersfoortLeeuwarden

€ 9500

10% discount forStenden students

Admin €125

€ 9500 (to be refunded)

10% discount for Stendenstudents

Admin €125

€6000 per year

Admin €125

Excl literature (± €500)

Excl study trip MA degree (± €500)

Incl access electronic library LondonMet

Excl study trip MA (± €500)Incl literature (± €500)

Incl access electronic libraryLondonMet

Entry requirements• Bachelor degree, preferably

- Economics - Social sciences

- Management studies - Business studies

- Leisure, tourism, hospitality or related fields

• Part time: >1 year working experience

• English

- TOEFL 550 / TOEFL 213 computer based, or

- IELTS 6.0. [Exemption if language of instruction at prior education was English; native speakers)]

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Thank you for your attention

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Break

Dublin descriptors (1)Cycle Knowledge and understanding

1 (Bachelor) [Is] supported by advanced text books [with] some aspects informed by knowledge at the forefront of their field of study ..

2 (Master) provides a basis or opportunity for originality in developing or applying ideas often in a research* context ..

3 (Doctorate) [includes] a systematic understanding of their field of study and mastery of the methods of research* associated with that field ..

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Dublin descriptors (2)Cycle Applying knowledge and understanding

1 (Bachelor) .. [through] devising and sustaining ..

2 (Master) .. arguments[through] problem solving abilities [applied] in new or unfamiliar environments within broader (or multidisciplinary) contexts ..

3 (Doctorate) ..[is demonstrated by the] ability to conceive, design, implement and adapt a substantial process of research* with scholarly integrity ..

.. [is in the context of] a contribution that extends the frontier of knowledge by developing a substantial body of work some of which merits national or international refereed publication ..

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Dublin descriptors (3)Cycle Making judgements

1 (Bachelor) .. [involves] gathering and interpreting relevant data ..

2 (Master) .. [demonstrates] the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete data ..

3 (Doctorate) .. [requires being] capable of critical analysis, evaluation and synthesis of new and complex ideas ..

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Dublin descriptors (4)Cycle Communication

1 (Bachelor) .. [of] information, ideas, problems and solutions ..

2 (Master) .. [of] their conclusions and the underpinning knowledge and rationale (restricted scope) to specialist and non-specialist audiences (monologue) ..

3 (Doctorate) .. with their peers, the larger scholarly community and with society in general (dialogue) about their areas of expertise (broad scope) ..

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Dublin descriptors (5)Cycle Learning skills

1 (Bachelor) .. have developed those skills needed to study further with a high level of autonomy ..

2 (Master) .. study in a manner that may be largely self-directed or autonomous ..

3 (Doctorate) .. expected to be able to promote, within academic and professional contexts, technological, social or cultural advancement .

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