ibms stenden 2014

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Are you interested in an international career? Can you see yourself in a leading position in an international environment? And do you dare to take responsibility for the successful operation of a department, business unit or an entire company? If so, International Business and Management Studies is a perfect fit for you!

BBA International Business and Management Studies (IBMS)The Bachelor of Business Administration (BBA) International Business and Management Studies (IBMS) is a challenging and truly international programme, both in terms of its content and the students who take it. It prepares students for an international career in business areas like marketing and sales, HRM, finance, corporate responsibility or management, including export management and business research. Because of its international character, the programme is entirely taught in English. The programme covers a broad professional field, with numerous opportunities for your future career. The choices you make during your study programme steer your studies in the direction that is right for you. Which means that your career begins the day you start the IBMS programme!

The world we live in is constantly changing. Borders are disappearing and globalization increasingly influences the way we live and work. Large companies rely on intensive international contacts or are themselves part of larger multinationals. But smaller, independent businesses also operate in international markets. All these companies are looking for managers with an international focus and knowledge and skills in the field of marketing and economics. Managers who speak their language(s), have excellent communication skills and are aware of the cultural differences involved in doing business internationally. IBMS caters to the needs of the international business community and prepares you for a future in, for example, trading companies, production or retail companies and of course multinationals. Our graduates have found jobs with companies including Toyota Europe in Brussels, IKEA Indonesia, Philips, Michael Page International, ING, Nutreco, KPMG and Sara Lee.

International Business and Management Studies, the study for you?

CAREER OPTIONS IN INTERNATIONAL BUSINESS

1 Export Manager1 Area Manager1 Account Manager1 Marketer1 Marketing Manager1 Product Manager1 Sustainability Coordinator1 Trade Consultant1 International Entrepreneur

International Business and Management Studies

LOCATIONLeeuwarden

DURATION4-Year programme

COURSE STARTSSeptember and February

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This programme is the result of a partnership between the three universities of applied sciences in Leeuwarden: Stenden University, NHL University and Van Hall Larenstein.

Organisation The IBMS programme in Leeuwarden is unique because it is offered as a partnership between three universities of applied science: Stenden University, NHL University and Van Hall Larenstein. The programme was put together based on the knowledge and expertise of all three universities, which allows you to take full advantage of all they have to offer. You will have your own study coach and various support offices to help you, contact with international students and opportunities to join in international exchange.

The first 2.5 years of IBMS are based at Stenden University, and this is also the institution at which you must enrol and be registered. You will start with a broad basic programme and will learn aspects of e.g. marketing and sales management, management and organisation, cultural aspects in international business and management, export and logistics management, communication, and quality and project management. You will not only gain new knowledge and skills but you will also actively apply these in practical situations, assignments, projects and case studies. In addition, a great deal of attention is given to intercultural aspects and your personal development as a (future) professional. Working together in groups, we focus on the development of your career: Where are you now? What are your goals? And how will you realize them? It is all about your personal development as a (future) professional.

In the third year, you will be able to choose one of the specializations offered by and based at one of the the three universities. Currently, these are: 1 Small Business and Retail Management (Stenden University)1 International Sustainability Management (Van Hall Larenstein)1 Business-to-Business (NHL University)1 Innovation and Leadership (NHL University)

ARPAN POKHAREL IBMS

My name is Arpan Pokharel. I’m 19 year’s old and originally come from Nepal. As I want to be an international entrepreneur, I opted for the International Business Management programme. I believe that the most important skills I’ve learnt so far include how to work with people from different cultures and how to work under pressure.

GERARD FOKKEMA IBMS

I’m 22 year’s old and currently studying in the third year of the International Business and Management programme IBMS Top of Holland. I’m also New Business Manager for a printing company in Heerenveen where I’m working on the reorganisation of the company structure.

As my graduation is approaching, I need to think about what I really want to become. Although I don’t have a specific job title in mind, I know that I want a career with a lot of international relations and leadership elements. These two aspects play a major role in the IBMS programme and this, along with the international focus of the course, is why I chose Stenden. What’s more, the course offers a thorough grounding in general management and innovation.

My experience with IBMS is that it’s about much more than just studying. You meet a lot of international students that form a community in Leeuwarden and become your friends. I wouldn’t hesitate to recommend IBMS – you’ll discover so much more.

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M1 – This is International Business and Management!

English Business Communication





Personal Development programme (PDP) & study skills





M5 – Staying ahead: Innovation and Project management

M9 – International strategic Management & HRM

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Innovation project InnovationProject Management

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1International Strategic Management theory and casesHuman Resource Management theory and assignment Managerial Skills

PBL participation

EntrepreneurshipBusiness plan report and presentation

Internship or Study abroad

M2 – Going global: The international entrepreneur

M6 – Leading people: International People management

International People Management – theory and cases HRM and cross cultural skills

M10 – International Business Plan

Internship or Study abroad

M3 – Marketing, Sales & Research

M7 – Export management and logistics

Export planExport Management andLogistics (Supply chain management, finance and Int. Law II) Orientation specialisations

PBL participation

Second year (international) excursion

Research projectOperations ManagementQuality ManagementResearch IIMIS II

M11 – specialisation courses

Graduation project (incl. thesis)

1 Dutch students take Spanish, international students take Dutch

M4 – Accountability in international business

Management and OrganisationCourse work (cases) and theoryManagerial skills

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International Business Assignment Cultural awareness Economics International Business Law I

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Marketing report MarketingResearch ISales & Acquisition

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Accounting and BookkeepingAccounting assignmentBookkeeping assignmentExcel and MIS ICorporate Social Responsibility

Spanish Language & Culture basic1

or Dutch Language & Culture basic1

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M8 – Staying in control: research, information and quality management

M12 – specialisation courses

Retail Management (Stenden)Business to Business NHL)Innovation & Leadership (NHL) International Sustainability Management (Van Hall Larenstein)

Retail Management (Stenden)Business to Business (NHL)Innovation & Leadership (NHL) International Sustainability Management (Van Hall Larenstein)

Graduation project (incl. thesis)

Second modern foreign language:

Spanish L&C Intermediate orDutch L&C Intermediate or

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What does the programme look like?

Year 1 - foundation phaseIn the foundation phase of the programme, you will become acquainted with the broad working arena of an international manager. You will gain insight into business processes and company cultures, various management styles and the management of financial resources, and learn about the organization of a business. Issues like international law and investment climate will also be discussed, and we will touch upon various business cultures and trends. Naturally there is also an extensive focus on marketing and sales. During the year, you will work on developing your language skills in English and a second language like Spanish or, for the international students, Dutch. The IBMS personal development programme will help you to explore your strong and weak points and to start thinking about your goals and development as a future professional.

Year 2 In the second year we will again focus on developing your languages and your personal development. You will also further deepen and broaden the knowledge you gained in the first year about the management and operations of international organisations. Important aspects here include international people management, communication skills, management skills, quality management, project management, innovations and export and logistics. In the second year you will explore the specialisations on offer and select one of them.

Year 3 The first semester of year 3 will focus on management tasks at a strategic level, with modules on international strategic management and writing a business plan for setting up an international company. Relevant subjects include human resource management, strategy and entrepreneurship. In the second semester, you will start the specialisation of your choice by taking a minor in this field. In your specialisation courses, you will be faced with real-life problems and challenges related to the module theme.

Year 4The structure of the fourth year depends on your specialisation and on the choices you make. You will start this final year of your programme with an internship or a period of study abroad. We prefer that you do your internship in a foreign country because when you go abroad, you learn to deal with different cultures and different ways of doing business in real life. Dutch students are therefore required to spend at least one semester abroad during the IBMS studies. The year is concluded with a graduation project (incl. Thesis).

Overarching themesIBMS Top of Holland wants to educate responsible, entrepreneurial and authentic international business managers that are able to make a contribution to today’s business challenges anywhere in the world. That is why the overarching themes of Responsible, Entrepreneurial and Authentic are addressed throughout the programme in the various modules.

LAURA BEIJLEVELD IBMS

My name is Laura Beijleveld and I am currently working as an international hostess at events and congresses. I decided to study International Business and Management at Stenden University because the quality of the education was high compared to other schools thanks to the collaboration of the three universities in Leeuwarden. The combined strength of these universities means the course is comprehensive and diverse. In addition, the unusually high percentage of international students, some 60%, has meant I’ve benefited from a truly intercultural learning curve. I’ve studied with people from over 20 different countries and I have been able to realise my dream of studying in Paris for a semester. What’s more, the enthusiastic teaching staff has meant that instead of learning just one foreign language, I’ve been able to learn both Spanish and French.

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International Business and Management Studies is a truly international and small-scale programme. The partnership between the three universities offers significant added value. The small scale of the programme, the personal approach and the extensive facilities give the students plenty of room to flourish. Moreover, students get to choose between several interesting and topical specialisations.

Specialisations International Business and Management Studies

Small business and retail managementRetail companies are often part of multinational chains or have a network of international contacts. Retailing is one of the foremost global industries providing opportunities for global co-operation and business. This specialisation trains you take up a management position in a retail organization. It covers new developments in the retail industry such as fair trade and e-tailing. As a graduate you can start your career as a product, marketing or supply chain manager, as an independent international entrepreneur or as a sales manager with an international retail chain like IKEA. Alternatively, you could opt for a marketing position at the head office of a company like Ahold.

International Sustainability ManagementAs one of the most important exporting countries for agrarian food products, the Netherlands play a pioneering role in the food and agribusiness industry. At the same time, many international companies see sustainability as a business opportunity: Green is hot. his specialization has a special focus on International Sustainability Management in the world of business. The programme trains professionals who are not only well trained in the production, management and marketing of products, but are also knowledgeable about quality, food safety and sustainability. You will be able to measure and interpret consumer behaviour as a starting point for developing new products and business strategies. International Sustainabiity Management is an interesting and practical specialisation offering plenty of international career opportunities with large multinationals like Unilever or Nestlé, retail and wholesale organisations and import and export firms in functions like food marketer, supply chain manager, purchasing manager or production manager.

Business-to-business managementThis specialization deals with the strategic choices a company faces when entering new international markets. You will learn to evaluate the strategic aspects of international business, to analyse a country and the market where the business takes place, and to design and execute an entry strategy. In short, you will learn to make strategic choices in a company’s internationalisation process; choices that will be essential for the implementation of a good export plan. As part of this specialisation, you will actively work on international business competencies in a real business environment. Graduates of this specialisation will go on to become, for example, export managers, account managers or country managers with large multinational companies.

Innovation and leadershipOld business models often do not work anymore, so companies need to innovate in order to survive and prosper. Can you lead these innovations in business models? Do you have what it takes to lead imagination, to lead design, to lead creativity? Are you the leader that can develop new business concepts for existing products (intrapreneurship) or create a completely new business model? In this specialisation you will learn about how to generate new business models and concepts, and about the essence of leadership and innovation in these process. Also, during the specialisation you will work on developing a new business model yourself.

If you choose to study IBMS, you can expect to become part of a dynamic international student community. You will have your own personal study coach and the facilities to make your study more comfortable.

The diploma Bachelor of Business Administration in International Business and Management Studies gives you access to all kinds of (management) jobs worldwide, and (sometimes after taking a pre-master programme) allows you to enter various master programmes.

MAARTEN FENNISIBMS

I’m following the full-time IBMS Top of Holland programme. I want to work in an international environment, so I felt my degree needed to be internationally oriented, with plenty of opportunities to meet different cultures. The IBMS programme has a lot of international students, so this is no problem. I also felt that there should be personal attention and contact with the lecturers. IBMS is a small-scale programme and my personal performance benefits from this.

’I completed various internationally oriented internships in my previous course of study and this has made me keen to work in an international environment. During the IBMS programme, a lot of effort is put into familiarising students with the business world, including company visits in both the Netherlands and abroad. As such, IBMS students develop into people capable of performing a variety of jobs in both the national and international markets. However, as the programme offers so much diversity, I’ve not yet been able to decide which specialisation or direction I ultimately want to follow.

The specialisations

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Personal Development In IBMS you are opening up new horizons – literally, but also metaphorically speaking. In the Personal Development Programme (PDP), we focus on the personal development of our students and challenge them to continuously explore and expand their personal qualities. Each student has a personal coach to support this process. Together with your coach, you analyse your learning process, your strengths and weaknesses and your points for development. Your coach will also help you to monitor your study progress and planning.

Internationally orientedThe IBMS programme will give you a successful basis for the start of your career. The study programme has a truly international character, with a large percentage of the students coming from abroad, making IBMS a meeting place for various cultures. This means that from day one, students have international contacts, learn to deal with various cultures and practice their language skills on a daily basis. On top of that, of course, the curriculum is international in content. We also encourage our students to literally look beyond borders by doing part(s) of their studies abroad.

ENGLISH AS THE MEDIUM OF INSTRUCTION The professional field requires professionals with an excellent command of modern languages, especially English, because of the international networks in which many companies operate. Furthermore, more than half of our students are from abroad. For these reasons, the IBMS programme is taught entirely in English.

Go international!

SABINE WASCHULLIBMS

My name is Sabine Waschull and I’m in my third year of International Business and Management at Stenden University. During my course, I’ve built up a valuable understanding of international business management, cultures, the English language and much, much more.

I’m convinced that studying in a foreign country is very important for personal and professional development. By immersing myself in a new cultural environment, I’ve become aware of new ways of living and behaving, continually developing my abilities and my sense of self while meeting people from all over the world.

Stenden and IBMS have a very international atmosphere and everybody is open-minded. What’s more, I really believe that it’s essential to not only study theory but to also apply it to practice. During the modules, which all had a different focus, we worked on a broad range of assignments that had a very practical link to real life situations. In addition, I’ve learned how to effectively work in groups, take initiative, carry responsibility and manage people.

I’ll soon be going on an exchange to Canada to one of Stenden’s partner universities. I’m excited and looking forward to studying and experiencing life there to the fullest.

International exchange Taking a part of your study programme abroad is an adventure that promises fun as well as educational stimulation, while at the same time enabling you to master the important international and intercultural skills needed to build a successful international career. IBMS offers plenty of opportunities to follow parts of your studies at various locations around the world. You can create your own ultimate international education experience abroad in a number of ways. A few examples are given below.

Exchange semester abroadYou can expand your international education by taking an exchange semester abroad at one of our partner universities in countries such as Norway, the United States, Australia, Spain, Germany, the United Kingdom, France, China and many other countries. Each of the universities involved in IBMS has its own international partners for you to benefit from.

Another option to spend an exchange semester abroad is by going on Grand Tour. Stenden University offers you the chance to take a semester or module of your curriculum at one of the Stenden University campus sites in different regions of the world, such as Qatar, Thailand or South Africa. Joining the Grand Tour is an adventure that offers fun as well as educational stimulation, while at the same time enabling you to master the important international and intercultural skills needed to build a successful international career.

Internship or graduation project abroadEnhance your international education and work experience with an internship and / or graduation project in another part of the world with a global company like Sara Lee, ABN Amro or Heineken.

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Visa procedureAll foreign students (except residents of the EEA, Australia, Canada, Japan, Monaco, New Zealand, South Korea, Switzerland and the USA) who wish to stay in the Netherlands for more than three months need an MVV visa (Authorisation for Temporary Residence) to enter the Netherlands. Please visit www.stenden.com for more detailed information on the visa procedure and an overview of the required documents.

Tuition fees and other costs Please check our website www.stenden.com for up-to-date information on tuition fees and other study-related costs.

Website Please visit www.stenden.com for up-to-date information about the study programme, the Netherlands, the city of Leeuwarden and a complete overview of the approximate costs.

Meet IBMS You can meet IBMS at various Open Days and information events. Because IBMS students register with Stenden University, most of the information events are organized by Stenden University, such information meetings at schools, Proefstuderen (trial studies) and the Keuzecafé (choice café). For up-to-date information on where and when to meet IBMS, please visit www.stenden.com/kennismaking. At Open Days, IBMS will be presented under Stenden University, Van Hall Larenstein and NHL University. Modern facilities

The first 2.5 years of IBMS take place at Stenden University. Here, you will find all the facilities you need for your studies – such as free internet throughout the building, an electronic learning environment, a fully equipped study area for self-study, library, a grand café and student canteen, an (International) Student Lounge, a bank shop and much more besides. Interested in knowing more? You can take a virtual tour of the Stenden building in Leeuwarden on the Stenden website. We also have several support offices to help you with all kinds of (practical) matters, for example: the International Office, the housing office, the Student Deans and the Student Chaplain.

During the specialisation period, students use the facilities of the University offering the specialization. All three universities have comprehensive and modern facilities.

Academic requirements You should have at least a secondary education/high school diploma with good grades – for Dutch students VWO, HAVO or MBO and for foreign students diplomas which are equivalent to e.g. the German Abitur (algemeine Hochschulreife), British GCE A-levels or (I) GCSE grades A, B or C, the French Baccalaureate or the American High School (top stream or plus 1 year’s college). More detailed academic requirements for both Dutch and international students can be found at www.stenden.com.

Accreditation of prior learning and work experience Students with significant relevant prior education or work experience may receive exemptions for parts of the programme. The examination committee will decide if and which exemptions the student will be granted based on the information submitted.

Language requirements An Academic IELTS test with Band Score 6.0 or a TOEFL test of 550 (paper-based) or 79 (internet-based). Minimum requirements for subscores do apply. The Stenden University TOELF code is 9215.

Application procedure and deadlinesAs mentioned above, IBMS is a partnership between three Universities of Applied Science in Leeuwarden: NHL University, Stenden University and Van Hall Larenstein. Registration takes place at Stenden University and this is the University to send your application to. To apply for IBMS, please visit www.stenden.com. IBMS has intakes in September and February.

Practical information

Stenden University has over 11,000 students with 65 different nationalities currently studying. Our goal is to prepare effective international managers for leadership responsibilities in a complex multicultural world and a rapidly changing marketplace. We offer English taught Bachelor and Master programs in the fields of Service Management, Hospitality and Tourism, Business (Administration), Retail, Media, ICT and Logistics. Students gain practical experience through owned learning companies, such as a 4* Hotel, Event & Congress Centre and a professional Media studio. Students are given the opportunity of taking semesters and modules abroad, at our campus sites in Qatar, Thailand, Bali and South Africa or at one of the many partnership institutions we have worldwide.

Visiting address:Rengerslaan 8, LeeuwardenPostal address:P.O. Box 12988900 CG LeeuwardenThe Netherlands+31 58 244 1100

NHL University of Applied Sciencesis one of the largest of its kind in thenorth of the Netherlands. The NHLhas four institutes: the Instituteof Healthcare and Welfare, theInstitute of Technology, the Instituteof Education and Communicationand the Institute for Business andManagement Studies. Together theinstitutes offer about 50 Bachelor’sdegree programmes. For exchangestudents there’s a great variety ofcourses to choose from.The NHL is famous for its personaltouch. Our lecturers are passionateand enthusiastic and we help ourstudents to make the most of theirtalents. Every student is unique, withhis own history, specific interests, andcareer path. NHL Universityoffers demand-driven education andconducts research into the type ofknowledge, skills, and attitudes thatthe professional market requires. Webelieve in tailor-made education.

Visiting address:Rengerslaan 10, LeeuwardenPostal address:P.O. Box 10808900 CB LeeuwardenThe Netherlands+ 31 58 251 1888

Van Hall Larenstein (VHL) is the biggest ‘Green’ University of Applied Sciences in the Netherlands and is located in three different cities: Leeuwarden, Velp and Wageningen. We have an assortment of study programmes focusing on nature management, environment, human and animal health, nutrition, food production an responsible entrepreneurship. Combinations of these areas of expertise result in challenging bachelor, masters and certificate programmes that are unique in the world! Our study programmes have been carefully designed to ensure the continuous academic and personal development of our students.

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Visiting address:Agora 1, LeeuwardenPostal address:P.O. Box 15288901 BV LeeuwardenThe Netherlands+ 31 58 284 6100

www.topibms.nl The information in this brochure is subject to change during the academic year. No rights may be derived from this information. Please consult the Stenden website at www.stenden.com for up-to-date information. Wherever Stenden University, NHL University or Van Hall Larenstein are mentioned, we are referring to the Stenden University of Applied Sciences, NHL University of Applied Sciences and the Van Hall Larenstein University of Applied Sciences.