Download - Presentation on Entrepreneurship
NOTEPAD & PEN GIFT-PACK
ABOUT THE PRODUCT
The product which we chose was a simple notepad
and a ballpoint pen.
It’s a product which any office goer or student
might seem useful.
The idea was to make it seem like a combo offer.
The ribbon was added to not only make it
attractive but to make it appear as a gift set.
OUR TARGET CUSTOMERS
We first started selling our products to the people
in Saltlake Sector V.
We targeted mainly office go-ers who did not seem
to be in a hurry, who had some time in their hands.
From Sector V we shifted our focus to our
respective localities and started selling the products
to our relatives and friends as well.
MODUS OPERANDI
We approached the customers as B-school students
telling them that a workshop is being conducted in
our institute and we had to raise some money for the
under privileged.
Hearing this proposition and the packaging of the
product the customers accepted the product at one
go.
We received very little rejections
OUR PRIMARY USP was the packaging of the product. Customers
get spare diaries and spare pens but very
rarely they get both these two products merged
into one. The attractive packaging with the
help of the paper rose and the perception of
buying a combo product worked wonders.
http://www.unitedworld.edu.in/CampusAhmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar
Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.
Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.