Download - Presentation on it1015 group 6
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Apple iPhones’ Usage Around The WorldHo Chun Lok 13212680Kwan Suk Yan 13206168Yoong Ke Xin 13206001
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+Outline
a) Objectives
b) Background
c) Survey
d) Charts & Analysis
e) Survey Results
f) Conclusion
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+Objectives
To investigate into iPhone users and non-iPhone users
To generate comments from iPhone users
To investigate into future mobile device preferences of non-iPhone users
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+Background
• smart phones has become a trend
• Apple is one of the dominating force
Apple
• some people prefer other smart phone brands
Other competitor
s• Investigate
comments of both sides
Trend
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+Survey
An online questionnaire conducted by Qualtrics
14 questions in total, including multiple choices, open-ended questions and ratings in scale
Sent out survey link through Whatsapp targeting at smart phone users
Collection of data within 7 days
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+Charts & Analysis
Most of the interviewee
s are students.
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+Charts & Analysis
Charts showing amount of personal income
> More than a half of the interviewees earn 10k or below a month. > Around 30% of them earn 10k to 20 k, only a small group of people earn 20k to 30k.
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+Charts & Analysis
People using iPhone
Among all interviewees, non-iPhone users take up a larger portion.
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+Charts & Analysis
Samsung is the most supported
brand within non-iPhone users
(53%)
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+Charts & Analysis
The majority of iPhone users will keep using iPhone when they
consider to change their current phone
Most of the interviewees agree that Apple makes them use their
phones more frequently
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+Charts & Analysis
Most non-iPhone users prefer other phone models than iPhone from
Apple
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+Survey results
Desig
n of
iPho
ne _x0
00d_
Batte
ry o
f iPh
one_
x000
d_
Siri
func
tion
Proc
essing
spe
ed_x
000d
_0
2
4
6
8
10
Lower limit
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+Survey results
Reasons why people do not use iPhone
a) Too expensive
b) No spare battery
c) Screen is too small
d) Prefer other system, eg. Android
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+Conclusion
Apple, as one of the dominating brands of mobile devices, has been generating generally satisfactory comments from its users.
However, when compared with other brands like Samsung, Nokia or HTC, ratings of iPhones drop
For example, a lot of people prefer Android system to Apple system
People have many other favorable choices of mobile device other than Apple iPhones
Therefore, the smart phone market around the world is still very competitive