+

Apple iPhones’ Usage Around The WorldHo Chun Lok 13212680Kwan Suk Yan 13206168Yoong Ke Xin 13206001

+Outline

a) Objectives

b) Background

c) Survey

d) Charts & Analysis

e) Survey Results

f) Conclusion

+Objectives

To investigate into iPhone users and non-iPhone users

To generate comments from iPhone users

To investigate into future mobile device preferences of non-iPhone users

+Background

• smart phones has become a trend

• Apple is one of the dominating force

Apple

• some people prefer other smart phone brands

Other competitor

s• Investigate

comments of both sides

Trend

+Survey

An online questionnaire conducted by Qualtrics

14 questions in total, including multiple choices, open-ended questions and ratings in scale

Sent out survey link through Whatsapp targeting at smart phone users

Collection of data within 7 days

+Charts & Analysis

Most of the interviewee

s are students.

+Charts & Analysis

Charts showing amount of personal income

> More than a half of the interviewees earn 10k or below a month. > Around 30% of them earn 10k to 20 k, only a small group of people earn 20k to 30k.

+Charts & Analysis

People using iPhone

Among all interviewees, non-iPhone users take up a larger portion.

+Charts & Analysis

Samsung is the most supported

brand within non-iPhone users

(53%)

+Charts & Analysis

The majority of iPhone users will keep using iPhone when they

consider to change their current phone

Most of the interviewees agree that Apple makes them use their

phones more frequently

+Charts & Analysis

Most non-iPhone users prefer other phone models than iPhone from

Apple

+Survey results

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n of

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tion

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essing

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2

4

6

8

10

Lower limit

+Survey results

Reasons why people do not use iPhone

a) Too expensive

b) No spare battery

c) Screen is too small

d) Prefer other system, eg. Android

+Conclusion

Apple, as one of the dominating brands of mobile devices, has been generating generally satisfactory comments from its users.

However, when compared with other brands like Samsung, Nokia or HTC, ratings of iPhones drop

For example, a lot of people prefer Android system to Apple system

People have many other favorable choices of mobile device other than Apple iPhones

Therefore, the smart phone market around the world is still very competitive