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Presentation to Media19 September 2003
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Agenda
What is our new vision?
How will we turn it into reality?
What is going to be different?
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The Vision
“To excel in customer service”
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What customers tell us
Know me
Give me what I want
Do it reliably
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What defines service?
‘To excel in customer service’
Engaged people Simple processes
Customer service
Via
Supported byThrough
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How? Customer service
We have the right product mix
Responsive
Convenient
Reliable
We need to deliver
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Yout
h
Day
to D
ay
Wea
lth B
uild
ers
Mor
tgag
e W
ealth
Home Loans
Credit Cards
Deposits
Personal Lending
RBS
Priv
ate
Clie
nt S
ervi
ce
Prem
ium
Ban
king
And
Inve
stm
ent S
ervi
ces
Prem
ium
Dire
ct
Premium Banking Products/Equities
PFS
Inde
pend
ent
Dire
ct
Inst
itutio
nal/W
hole
sale
CB
A In
tern
al D
istr
ibut
ion
Managed Investments
Property Mgd Funds
Life InsuranceGeneral Insurance
IIS
Inst
itutio
nal B
anki
ng
Cor
pora
te B
anki
ng
Bus
ines
s B
anki
ng
Merchant AcquiringAsset FinanceCorporate and Business Lending
Global MarketsInstitutional Banking Products
Transaction Services
IBS
Ban
king
Man
aged
Fun
ds
Insu
ranc
e
ASBSovereign
Yout
h
Day
to D
ay
Wea
lth B
uild
ers
Mor
tgag
e W
ealth
Home Loans
Credit Cards
Deposits
Personal Lending
RBSPr
ivat
e C
lient
Ser
vice
Prem
ium
Ban
king
And
Inve
stm
ent S
ervi
ces
Prem
ium
Dire
ct
Premium Banking Products/Equities
PFS
Inde
pend
ent
Dire
ct
Inst
itutio
nal/W
hole
sale
CB
A In
tern
al D
istr
ibut
ion
Managed Investments
Property Mgd Funds
Life InsuranceGeneral Insurance
IIS
Inst
itutio
nal B
anki
ng
Cor
pora
te B
anki
ng
Bus
ines
s B
anki
ng
Merchant AcquiringAsset FinanceCorporate and Business Lending
Global MarketsInstitutional Banking Products
Transaction Services
IBS
Ban
king
Man
aged
Fun
ds
Insu
ranc
e
ASBSovereignHong Kong
IFS
Customer Service
Commonwealth Bank Business Units
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Empower
Motivate
Skill
How? Engaged People
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Engaged People
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How? Simpler Processes
Fast
Accurate
Efficient
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Simpler Processes
To a further 30% reduction
From
From
Branch Queue Times>4 minutes
3 minutes
Changes to Home Loans – Customer Requests (eg repayment amounts)
10 days
10 days
From
2 minutes
To 3 days
30% reduction in last 6 months
To
Business Loan Fulfillment
5 days
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The Difference
Our Customers
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Customers
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Customers
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Our People
The Difference
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Our People
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Our People
Maintain frontline capabilities
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The Difference
Shareholders
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Shareholders
Over the next three years we will:
• Redirect the normal project spend of $600m
• Spend an additional $620m
• Invest a further $260m in our branch network
Over the next three years this will result in:
• Cash EPS growth exceeding 10% CAGR
• 4-6% CAGR productivity improvements
• Profitable market share growth across major product lines
• Increases in dividends per share each year
Subject to current market conditions continuing
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Community
The Bank for all Australians
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Presentation to Media