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Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013
and by the budget of the Mazovian Voivodeship
for the development of MazoviaMAZOVIA IN PURSUIT OF TIME
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„ Pursuit of time” is….. Adveture computer game for everybody Virtual tour of Mazovia Region Presentation of projects implemented
from EU funds (Regional Operational Programme of Mazovia Voivodship 2007-2013)
New form of promotion EU fund Education and entertainment in one FUN
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Chronology
Beginnings Before production/Production Promotion
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Assumptions of the project Topics
Presentation of Mazovia as an attractive place / region
Presentation of the projects implemented under the Regional Operational Programme for Mazovia Voivodship 2007-2013
Reaching the target group : +13 Unique and creative design Computer games - an unique medium,
popular in our target group
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Before production/ProductionLocations
The greatest amount of: various locations type of locations site of locations
presenting in various stages
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Before production/Production Heroes
The main character : Felicja - young resident of Mazovia
CAT ALBERT! – as we all know cats are cool
Cat - an attractive part of the game, not passive
Cat-in-time companion The main antagonist - an evil , very
cruel watchmaker Kristoffer
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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HEROES
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF THE
TIME
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Production: story
Mission: watch moves in time Felicia grandfather's disappearance
Storyline: a division into 12 chapters adding new threads
Each section: new characters, new projects Objectives of the characters and gameplay are
not repeated The expanded cast game - 30 new characters
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Production: Illustrations
Locationns/Sites shown in the game - previously visited by the designers
Images created from photographs of the site
Animations are designed to revive the locations in the game
created 18 different illustrations of 11 different locations
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Production: Illustrations
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Production: Education Educational elements of the game-important,
but…….. not intrusive , not discouraging players
Elements of educational- the choice of optional
Player is invited to get acquainted with the elements of education - do not force the player
Each location has its own educational description and photo gallery available at any time in the game
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Production: Education
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Promotion Internet the main tool for promoting Internet service www.pogonwczasie.eu -
the main source of information Ads on: Gadu-Gadu communicator, Pykam.pl Use social media to contact the players Ads on Facebook , Google AdWords Advertising on radio and press about the
games Posters advertising the game - distribution in
schools and institutions
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Promotion: Social Media
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Promtion: Social Media
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Promotion: Through the:
website - easy access to the game, clear and simple site, links to social networking sites
Radio: broadcasts on the radio - two radio stations Four radio and Planet FM
Social media: Facebook Messaging gadu-Gadu, Pykam.pl Press: Patronage Press service of computer
games Adventure Zone: News, review, game walkthrough, Gamecorner, TVN Warszawa
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Press releases/press articles
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Promotion: Competitions Competitions for players: additional
incentive Awards - sets of gadgets for time travelers
– promoting gadgets Regional Operational Programme for Mazovia Voivodship 2007-2013 (in.eg.: compass, windcheater, cutleary set, multitool, water bottle, travel bag)
A large number of prizes for the players, radio listeners, readers of the press
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Statistics counted from launch website from 31.08. 2011 (launch) to
24.11.2011: 7 627 visit website 20 906 reads pages 76,35% new visits 1 469 game downloads on the release
date of September 16, 2011
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
Statistics
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Thank you
Dorota Obzejta-ŻbikowskaMazovian Unit for Implementationof EU Programme Warsaw, Poland www.mazowia.eu
Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship
MAZOVIA IN PURSUIT OF TIME
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Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013
and by the budget of the Mazovian Voivodeship
for the development of MazoviaMAZOVIA IN PURSUIT OF TIME