product co-financed by the european union from the european regional development fund under the...

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Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship for the development of Mazovia MAZOVIA IN PURSUIT OF TIME

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Page 1: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013

and by the budget of the Mazovian Voivodeship

for the development of MazoviaMAZOVIA IN PURSUIT OF TIME

Page 2: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

„ Pursuit of time” is….. Adveture computer game for everybody Virtual tour of Mazovia Region Presentation of projects implemented

from EU funds (Regional Operational Programme of Mazovia Voivodship 2007-2013)

New form of promotion EU fund Education and entertainment in one FUN

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 3: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Chronology

Beginnings Before production/Production Promotion

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 4: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Assumptions of the project Topics

Presentation of Mazovia as an attractive place / region

Presentation of the projects implemented under the Regional Operational Programme for Mazovia Voivodship 2007-2013

Reaching the target group : +13 Unique and creative design Computer games - an unique medium,

popular in our target group

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 5: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Before production/ProductionLocations

The greatest amount of:  various locations type of locations site of locations

presenting in various stages

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 6: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Before production/Production Heroes

The main character : Felicja - young resident of Mazovia

CAT ALBERT! – as we all know cats are cool

Cat - an attractive part of the game, not passive

Cat-in-time companion The main antagonist - an evil , very

cruel watchmaker Kristoffer

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 7: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

HEROES

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF THE

TIME

Page 8: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Production: story

Mission: watch moves in time Felicia grandfather's disappearance

Storyline:  a division into 12 chapters adding new threads

Each section: new characters, new projects Objectives of the characters and gameplay are

not repeated The expanded cast game - 30 new characters

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 9: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Production: Illustrations

Locationns/Sites shown in the game - previously visited by the designers

Images created from photographs of the site

Animations are designed to revive the locations in the game

created 18 different illustrations of 11 different locations

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 10: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Production: Illustrations

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 11: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Production: Education Educational elements of the game-important,

but…….. not intrusive , not discouraging players

Elements of educational- the choice of  optional

Player is invited to get acquainted with the elements of education - do not force the player

Each location has its own educational description and photo gallery available at any time in the game

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 12: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Production: Education

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 13: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Promotion Internet the main tool for promoting Internet service www.pogonwczasie.eu -

 the main source of information Ads on: Gadu-Gadu communicator, Pykam.pl Use social media to contact the players Ads on Facebook , Google AdWords Advertising on radio and press about the

games Posters advertising the game - distribution in

schools and institutions

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 14: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Promotion: Social Media

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 15: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Promtion: Social Media

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 16: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Promotion: Through the:

 website - easy access to the game, clear and simple site, links to social networking sites

Radio: broadcasts on the radio - two radio stations  Four radio and Planet FM

Social media: Facebook Messaging gadu-Gadu, Pykam.pl Press: Patronage Press service of computer

games Adventure Zone: News, review, game walkthrough, Gamecorner, TVN Warszawa

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 17: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Press releases/press articles

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 18: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Promotion: Competitions Competitions for players: additional

incentive Awards - sets of gadgets for time travelers

– promoting gadgets Regional Operational Programme for Mazovia Voivodship 2007-2013 (in.eg.: compass, windcheater, cutleary set, multitool, water bottle, travel bag)

A large number of prizes for the players, radio listeners, readers of the press

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 19: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Statistics counted from launch website from 31.08. 2011 (launch) to

24.11.2011: 7 627 visit website 20 906 reads pages 76,35% new visits 1 469 game downloads on the release

date of  September 16, 2011

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Statistics

Page 20: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Thank you

Dorota Obzejta-ŻbikowskaMazovian Unit for Implementationof EU Programme Warsaw, Poland www.mazowia.eu

[email protected]

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013 and by the budget of the Mazovian Voivodeship

MAZOVIA IN PURSUIT OF TIME

Page 21: Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship

Product co-financed by the European Union from the European Regional Development Fund under the Regional Operational Programme of Mazovian Voivodeship 2007-2013

and by the budget of the Mazovian Voivodeship

for the development of MazoviaMAZOVIA IN PURSUIT OF TIME