Product Roadmap Trends: What Product Managers are Doing Today
2015 Product Roadmap Survey Results
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ProductPlan Surveyed Product Managers in September 2015
Product Roadmap Survey Results |
Survey Included Product Managers From Companies of all Sizes
< 50 Employees
51-200 Employees
201-1,000 Employees
1,001-5,000 Em-ployees
> 5,001 Employees
Product Roadmap Survey Results |
Most Had Several Years of Roadmap Experience
5 years +
2-5 years
Under 2 years
Just Starting
0% 5% 10% 15% 20% 25% 30% 35%
Product Roadmap Survey Results |
Executives are the Primary Audience for Roadmaps
ExecutivesProduct Team
SalesCompanyMarketing
CustomersOther Option
0% 5% 10% 15% 20% 25% 30%
Product Roadmap Survey Results |
Primary Roadmap Objective: Communicate Product Strategy
Communicate Product Strategy
Help Plan and Prioritize
Get Consensus on Product Direction
Communicate Milestones
Manage Product Backlog
Other Option
0% 5% 10% 15% 20% 25% 30%
Product Roadmap Survey Results |
Top Roadmap Challenges:Communicating and Prioritizing
Help Plan and Prioritize
Communicate Product Stategy
Get Consensus on Product Direction
Manage Product Backlog
Communicate Milestones
None
Other Option
0% 5% 10% 15% 20% 25%
Top Roadmap Goals: Communicate Product Strategy Plan and Prioritize
Top Roadmap Challenges: Communicate Product Strategy Plan and Prioritize
PMs Are Not Achieving Roadmap Goals
Product Roadmap Survey Results |
Most Update Roadmaps Frequently
MonthlyWeeklyQuarterlyYearlyDaily
0%
5%
10%
15%
20%
25%
30%
35%
Product Roadmap Survey Results |
Primary Roadmap Tool:PowerPoint & Spreadsheets Still Popular
Presentation Software
Spreadsheets
Roadmap or PM Software
Other Option
Whiteboard or Paper
Drawing Tools Project Mgmt Software (e.g. MS
Project)
0% 5% 10% 15% 20% 25% 30% 35% 40%
Product Roadmap Survey Results |
Roadmaps Issues: Too Much Time to Create and Update
Too Much Time to Create & Update
Not Visually Compelling
Stakeholders w/ Outdated Info
Doesn't Have Enough Info
Doesn't Help us Prioritize
Contains Too Much Info
Other Option
0% 5% 10% 15% 20% 25%
Get out of spreadsheets and PowerPointEasy to get startedVisually compelling
Executive facingPrioritization features
Easy to updateEasy to share
Integrate with JIRA
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