PROPERTY OVERVIEW: 2015
OVERVIEW IN 2009, THE NBC SPORTS GROUP, ALLI SPORTS, AND MX SPORTS PARTNERED
TOGETHER WITH A SHARED VISION TO TAKE MOTOCROSS TO THE NEXT LEVEL
OVERVIEW TODAY, THAT VISION HAS BECOME A REALITY…WITH THE PRO MOTOCROSS
CHAMPIONSHIPS EXPERIENCING RECORD GROWTH AND SUCCESS
SUCCESSES TO DATE INCREASED TV AUDIENCE A ROBUST COMMITMENT FROM THE NBC SPORTS GROUP, DELIVERING OVER 60 HOURS OF DEDICATED PRO
MOTOCROSS CHAMPIONSHIP TELEVISION PROGRAMMING ACROSS INTERNATIONAL TELEVISION OUTLETS
SUCCESSES TO DATE INCREASED LIVE EVENT ATTENDANCE
ATTENDANCE UP 11% IN 2013 WITH OVER 275,000 FANS ONSITE THROUGHOUT THE SEASON
CONTINUED GROWTH IN ONSITE ATTENDANCE AT EACH OF THE 12 PRO MOTOCROSS RACES
ABOUT THE SPORT
HISTORY 40+ YEARS OF HERITAGE WITH A STORIED HISTORY AS THE
“ORIGINAL ACTION SPORT”
•DEBUTED IN THE US IN 1969…WIDE WORLD OF SPORTS
•TODAY – UNIVERSALLY RECOGNIZED AS THE TOP MOTOCROSS SERIES IN THE WORLD
POPULAR A SPORT AND SERIES WITH SOARING POPULARITY
•INFLUENCERS: MOTOCROSS ATHLETES HAVE BECOME POWERFUL INFLUENCERS AND PROVEN BRAND BUILDERS
•FANS: YEAR-OVER-YEAR FAN GROWTH…PARTICULARLY WITH THE YOUNG ADULT AUDIENCE
•MEDIA: VIEWERSHIP AT ALL TIME HIGH WITH EXPANDED PROGRAMMING ACROSS DOMESTIC AND INTERNATIONAL
MARKETS
LOYALTY A PASSIONATE AND LOYAL FAN BASE
MOTOCROSS FANS ARE SOME OF THE MOST PASSIONATE FANS IN THE WORLD…WITH AN UNMATCHED LOYALTY TO
THE SPORT, THE ATHLETES, AND THE SERIES
DEMO A UNIQUE, DUAL TARGET DEMOGRAPHIC…MOTORSPORT MEETS ACTION SPORTS
THE MOTOCROSS FAN
- ALL ABOUT AUTHENTICITY, IMAGE, SELF EXPRESSION
- TREND SETTERS AND EARLY ADOPTERS
- HARDCORE, GRASSROOTS FANS THAT THRIVE ON HIGH-ENERGY, ACTION PACKED SPORTS
- DEFINE THEIR PERSONALITY THROUGH THEIR SPORTS AND BRANDS
BRANDS SOME OF THE MOST INFLUENTIAL BRANDS IN THE YOUTH AND YOUNG ADULT
MARKET HAVE BEEN BUILT OFF THE BACK OF MOTOCROSS
THE SERIES TODAY
OVERVIEW THE PREMIER MOTOCROSS SERIES IN THE WORLD
THE PARTNERSHIP A POWERFUL SERIES PARTNERSHIP
• DIVISION OF THE NBC SPORTS GROUP
• INDUSTRY LEADER IN ACTION/ADVENTURE SPORTS
EVENTS & MEDIA
• THE ULTIMATE SPORTS DESTINATION
• OVER 6,000 HOURS OF SPORTS PROGRAMMING
• HOME TO THE TOP SPORTS PROPERTIES IN
THE WORLD
• AN INDUSTRY LEADER IN MOTOCROSS MEDIA &
EVENT PRODUCTION
• OWNER OF RACER X ILLUSTRATED
• MOST INFLUENTIAL MEDIA MACHINE IN THE
MOTOCROSS INDUSTRY
EVENTS WORLD CLASS EVENTS
• 12 EVENT SUMMER SEASON WITH NATIONAL FOOTPRINT
• AVERAGE ATTENDANCE OVER 20,000 PER EVENT
• FANS SPEND AN AVERAGE OF 8 HOURS AT EACH EVENT
•FORMAT: 2 x 250cc & 2 x 450cc RACES AT EACH EVENT STOP, CREATING 24-RACE SEASONS IN EACH CATEGORY
HANGTOWN MOTOCROSS CLASSIC
GLEN HELEN NATIONAL
THUNDER VALLEY NATIONAL
TENNESSEE NATIONAL
HIGH POINT NATIONAL
BUDDS CREEK NATIONAL
REDBUD NATIONAL
SPRING CREEK NATIONAL
WASHOUGAL NATIONAL
UNADILLA NATIONAL
UTAH NATIONAL
IRONMAN NATIONAL
MAY 16
MAY 23
MAY 30
JUNE 6
JUNE 13
JULY 27
JULY 4
JULY 18
JULY 25
AUGUST 8
AUGUST 15
AUGUST 22
HEROES THE BIGGEST STARS OF MOTOCROSS AND ACTION SPORTS
TOP STARS HAVE MADE THEIR NAMES COMPETING IN THE LUCAS OIL PRO MOTOCROSS CHAMPIONSHIP
RYAN DUNGEY USA
TRAVIS PASTRANA USA
RYAN VILLOPOTO USA
RICKY CARMICHAEL USA
JAMES STEWART USA
JEFF EMIG USA
CHAD REED AUSTRALIA
JEREMY MCGRATH USA
INTERNATIONAL
KEN ROCZEN GERMANY
DEAN FERRIS AUSTRALIA
MARVIN MUSQUIN FRANCE
DEAN WILSON SCOTLAND
MICHAEL BYRNE AUSTRALIA
MARTIN DAVALOS ECUADOR
AKIRA NARITA JAPAN
EVGENY MIKHAYLOV RUSSIA
“THROUGHOUT THE GENERATIONS, THE TOP RIDERS FROM EUROPE AND AUSTRALIA HAVE
COME TO THE U.S. TO PROVE THAT THEY ARE THE BEST IN THE WORLD”
- JEFF EMIG, 3X MOTOCROSS CHAMPION
TELEVISION A POWERFUL TELEVISION MEDIA PLATFORM
US TELEVISION: ALL 12 RACES BROADCAST ACROSS NETWORK AND CABLE IN THE US
• 3 HOURS OF LIVE RACE PROGRAMMING ON NBC SPORTS
• 21 HOURS OF LIVE AND SAME DAY RACE
PROGRAMMING ON NBC SPORTS NETWORK
• 15 HOURS OF WEEKLY HIGHLIGHT SHOW ON NBC SPORTS
NETWORK
• 24 HOURS OF LIVE RACE PROGRAMMING ON MAV TV
OVER 60+ ORIGINAL HOURS OF PROGRAMMING AND 7 MILLION TOTAL VIEWERS IN 2013
GROWTH CONTINUED MEDIA GROWTH
CONSISTENT YEAR-OVER-YEAR GROWTH WITH COVERAGE:
TOTAL DOMESTIC TV AND DIGITAL EXPOSURE DIGITAL GROWTH • THE 2013 MOTOCROSS SEASON SAW TREMENDOUS GROWTH FROM THE 2012 SEASON:
306,747 TOTAL LIVE STREAM UNIQUES OF 1st AND 2nd MOTOS • INCREASE OF 29%
OVER 9 MILLION PAGE VIEWS FOR SERIES WEBSITE • INCREASE OF 97%
OVER 700,000 VIDEO ON DEMAND PLAYS
OVER 15.5 MILLION MINUTES WATCHED THIS SEASON • INCREASE OF 25%
GLOBAL TV A GLOBAL TELEVISION FOOTPRINT
INTERNATIONAL TV: LIVE INTERNATIONAL SIMULCASTS AND HIGHLIGHT SERIES THROUGHOUT THE SEASON
• 24 HOURS OF LIVE INTERNATIONAL SIMULCASTS
• 15 HOURS OF HIGHLIGHT SERIES
• REACHES OVER 104 COUNTRIES, 18 LANGUANGES, 200 MILLION HOMES WORLDWIDE
116 MILLION HOUSEHOLDS
3 HOURS LIVE PROGRAMMING
76 MILLION
HOUSEHOLDS
36 HOURS LIVE & SAME DAY DELAY
PROGRAMMING
30 MILLION HOUSEHOLDS
24 HOURS LIVE PROGRAMMING
(LATIN AMERICA) 35 MILLION
HOUSHOLDS LIVE & HIGHLIGHT
SERIES
(BRAZIL) 33 MILLION
HOUSHOLDS LIVE & HIGHLIGHT
SERIES
(SOUTH AFRICA) 3 MILLION
HOUSHOLDS HIGHLIGHT SERIES
(EUROPE,MIDDLE EAST, AFRICA,UK)
3 MILLION HOUSHOLDS
HIGHLIGHT SERIES
(AUSTRALIA) 2 MILLION
HOUSHOLDS LIVE & HIGHLIGHT
SERIES
(CANADA) 9 MILLION
HOUSHOLDS LIVE RACES
(GERMANY) 34 MILLION
HOUSHOLDS HIGHLIGHT SERIES
SUMMARY A UNIQUE AND POWERFUL EVENT AND MEDIA PLATFORM
THE PRO MOTOCROSS CHAMPIONSHIP IS THE EPICENTER OF MOTOCROSS AND
ACTION SPORTS….ENGAGING A PASSIONATE AND GLOBAL
FAN BASE ACROSS ALL PLATFORMS
WORLD CLASS EVENTS
POWERFUL MEDIA
PLATFORM
PREMIUM CONTENT LEADING BRANDS
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