PROPERTY OVERVIEW: 2015

OVERVIEW IN 2009, THE NBC SPORTS GROUP, ALLI SPORTS, AND MX SPORTS PARTNERED

TOGETHER WITH A SHARED VISION TO TAKE MOTOCROSS TO THE NEXT LEVEL

OVERVIEW TODAY, THAT VISION HAS BECOME A REALITY…WITH THE PRO MOTOCROSS

CHAMPIONSHIPS EXPERIENCING RECORD GROWTH AND SUCCESS

SUCCESSES TO DATE INCREASED TV AUDIENCE A ROBUST COMMITMENT FROM THE NBC SPORTS GROUP, DELIVERING OVER 60 HOURS OF DEDICATED PRO

MOTOCROSS CHAMPIONSHIP TELEVISION PROGRAMMING ACROSS INTERNATIONAL TELEVISION OUTLETS

SUCCESSES TO DATE INCREASED LIVE EVENT ATTENDANCE

ATTENDANCE UP 11% IN 2013 WITH OVER 275,000 FANS ONSITE THROUGHOUT THE SEASON

CONTINUED GROWTH IN ONSITE ATTENDANCE AT EACH OF THE 12 PRO MOTOCROSS RACES

ABOUT THE SPORT

HISTORY 40+ YEARS OF HERITAGE WITH A STORIED HISTORY AS THE

“ORIGINAL ACTION SPORT”

•DEBUTED IN THE US IN 1969…WIDE WORLD OF SPORTS

•TODAY – UNIVERSALLY RECOGNIZED AS THE TOP MOTOCROSS SERIES IN THE WORLD

POPULAR A SPORT AND SERIES WITH SOARING POPULARITY

•INFLUENCERS: MOTOCROSS ATHLETES HAVE BECOME POWERFUL INFLUENCERS AND PROVEN BRAND BUILDERS

•FANS: YEAR-OVER-YEAR FAN GROWTH…PARTICULARLY WITH THE YOUNG ADULT AUDIENCE

•MEDIA: VIEWERSHIP AT ALL TIME HIGH WITH EXPANDED PROGRAMMING ACROSS DOMESTIC AND INTERNATIONAL

MARKETS

LOYALTY A PASSIONATE AND LOYAL FAN BASE

MOTOCROSS FANS ARE SOME OF THE MOST PASSIONATE FANS IN THE WORLD…WITH AN UNMATCHED LOYALTY TO

THE SPORT, THE ATHLETES, AND THE SERIES

DEMO A UNIQUE, DUAL TARGET DEMOGRAPHIC…MOTORSPORT MEETS ACTION SPORTS

THE MOTOCROSS FAN

- ALL ABOUT AUTHENTICITY, IMAGE, SELF EXPRESSION

- TREND SETTERS AND EARLY ADOPTERS

- HARDCORE, GRASSROOTS FANS THAT THRIVE ON HIGH-ENERGY, ACTION PACKED SPORTS

- DEFINE THEIR PERSONALITY THROUGH THEIR SPORTS AND BRANDS

BRANDS SOME OF THE MOST INFLUENTIAL BRANDS IN THE YOUTH AND YOUNG ADULT

MARKET HAVE BEEN BUILT OFF THE BACK OF MOTOCROSS

THE SERIES TODAY

OVERVIEW THE PREMIER MOTOCROSS SERIES IN THE WORLD

THE PARTNERSHIP A POWERFUL SERIES PARTNERSHIP

• DIVISION OF THE NBC SPORTS GROUP

• INDUSTRY LEADER IN ACTION/ADVENTURE SPORTS

EVENTS & MEDIA

• THE ULTIMATE SPORTS DESTINATION

• OVER 6,000 HOURS OF SPORTS PROGRAMMING

• HOME TO THE TOP SPORTS PROPERTIES IN

THE WORLD

• AN INDUSTRY LEADER IN MOTOCROSS MEDIA &

EVENT PRODUCTION

• OWNER OF RACER X ILLUSTRATED

• MOST INFLUENTIAL MEDIA MACHINE IN THE

MOTOCROSS INDUSTRY

EVENTS WORLD CLASS EVENTS

• 12 EVENT SUMMER SEASON WITH NATIONAL FOOTPRINT

• AVERAGE ATTENDANCE OVER 20,000 PER EVENT

• FANS SPEND AN AVERAGE OF 8 HOURS AT EACH EVENT

•FORMAT: 2 x 250cc & 2 x 450cc RACES AT EACH EVENT STOP, CREATING 24-RACE SEASONS IN EACH CATEGORY

HANGTOWN MOTOCROSS CLASSIC

GLEN HELEN NATIONAL

THUNDER VALLEY NATIONAL

TENNESSEE NATIONAL

HIGH POINT NATIONAL

BUDDS CREEK NATIONAL

REDBUD NATIONAL

SPRING CREEK NATIONAL

WASHOUGAL NATIONAL

UNADILLA NATIONAL

UTAH NATIONAL

IRONMAN NATIONAL

MAY 16

MAY 23

MAY 30

JUNE 6

JUNE 13

JULY 27

JULY 4

JULY 18

JULY 25

AUGUST 8

AUGUST 15

AUGUST 22

HEROES THE BIGGEST STARS OF MOTOCROSS AND ACTION SPORTS

TOP STARS HAVE MADE THEIR NAMES COMPETING IN THE LUCAS OIL PRO MOTOCROSS CHAMPIONSHIP

RYAN DUNGEY USA

TRAVIS PASTRANA USA

RYAN VILLOPOTO USA

RICKY CARMICHAEL USA

JAMES STEWART USA

JEFF EMIG USA

CHAD REED AUSTRALIA

JEREMY MCGRATH USA

INTERNATIONAL

KEN ROCZEN GERMANY

DEAN FERRIS AUSTRALIA

MARVIN MUSQUIN FRANCE

DEAN WILSON SCOTLAND

MICHAEL BYRNE AUSTRALIA

MARTIN DAVALOS ECUADOR

AKIRA NARITA JAPAN

EVGENY MIKHAYLOV RUSSIA

“THROUGHOUT THE GENERATIONS, THE TOP RIDERS FROM EUROPE AND AUSTRALIA HAVE

COME TO THE U.S. TO PROVE THAT THEY ARE THE BEST IN THE WORLD”

- JEFF EMIG, 3X MOTOCROSS CHAMPION

TELEVISION A POWERFUL TELEVISION MEDIA PLATFORM

US TELEVISION: ALL 12 RACES BROADCAST ACROSS NETWORK AND CABLE IN THE US

• 3 HOURS OF LIVE RACE PROGRAMMING ON NBC SPORTS

• 21 HOURS OF LIVE AND SAME DAY RACE

PROGRAMMING ON NBC SPORTS NETWORK

• 15 HOURS OF WEEKLY HIGHLIGHT SHOW ON NBC SPORTS

NETWORK

• 24 HOURS OF LIVE RACE PROGRAMMING ON MAV TV

OVER 60+ ORIGINAL HOURS OF PROGRAMMING AND 7 MILLION TOTAL VIEWERS IN 2013

GROWTH CONTINUED MEDIA GROWTH

CONSISTENT YEAR-OVER-YEAR GROWTH WITH COVERAGE:

TOTAL DOMESTIC TV AND DIGITAL EXPOSURE DIGITAL GROWTH • THE 2013 MOTOCROSS SEASON SAW TREMENDOUS GROWTH FROM THE 2012 SEASON:

306,747 TOTAL LIVE STREAM UNIQUES OF 1st AND 2nd MOTOS • INCREASE OF 29%

OVER 9 MILLION PAGE VIEWS FOR SERIES WEBSITE • INCREASE OF 97%

OVER 700,000 VIDEO ON DEMAND PLAYS

OVER 15.5 MILLION MINUTES WATCHED THIS SEASON • INCREASE OF 25%

GLOBAL TV A GLOBAL TELEVISION FOOTPRINT

INTERNATIONAL TV: LIVE INTERNATIONAL SIMULCASTS AND HIGHLIGHT SERIES THROUGHOUT THE SEASON

• 24 HOURS OF LIVE INTERNATIONAL SIMULCASTS

• 15 HOURS OF HIGHLIGHT SERIES

• REACHES OVER 104 COUNTRIES, 18 LANGUANGES, 200 MILLION HOMES WORLDWIDE

116 MILLION HOUSEHOLDS

3 HOURS LIVE PROGRAMMING

76 MILLION

HOUSEHOLDS

36 HOURS LIVE & SAME DAY DELAY

PROGRAMMING

30 MILLION HOUSEHOLDS

24 HOURS LIVE PROGRAMMING

(LATIN AMERICA) 35 MILLION

HOUSHOLDS LIVE & HIGHLIGHT

SERIES

(BRAZIL) 33 MILLION

HOUSHOLDS LIVE & HIGHLIGHT

SERIES

(SOUTH AFRICA) 3 MILLION

HOUSHOLDS HIGHLIGHT SERIES

(EUROPE,MIDDLE EAST, AFRICA,UK)

3 MILLION HOUSHOLDS

HIGHLIGHT SERIES

(AUSTRALIA) 2 MILLION

HOUSHOLDS LIVE & HIGHLIGHT

SERIES

(CANADA) 9 MILLION

HOUSHOLDS LIVE RACES

(GERMANY) 34 MILLION

HOUSHOLDS HIGHLIGHT SERIES

SUMMARY A UNIQUE AND POWERFUL EVENT AND MEDIA PLATFORM

THE PRO MOTOCROSS CHAMPIONSHIP IS THE EPICENTER OF MOTOCROSS AND

ACTION SPORTS….ENGAGING A PASSIONATE AND GLOBAL

FAN BASE ACROSS ALL PLATFORMS

WORLD CLASS EVENTS

POWERFUL MEDIA

PLATFORM

PREMIUM CONTENT LEADING BRANDS

360° PARTNERSHIP OFFERING