A Conversation About Your Assumptions
presented at olin college
prototyping
ross beyelerFounder of Growth Spark
Babson College AlumBusinessWeek Top 25
agenda
IntroductionScoping ActivitiesTesting for ContentTesting for Context
Testing for CapabilitiesPrototype Testing
& FeedbackQ&A
Introduction
introduction
We use prototyping to facilitate a conversation between us
and our users.
introduction
These conversations focus on testing a set of assumptions as we
continue to define the product.
introduction
We use the quickest, and most effective methods of prototyping
to start these conversations.
introduction
Determining what method to use depends on the type of assumptions you are testing.
introductionThere are three types of assumptions
you should be testing while prototyping.
Content.
Context
Capabilities
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Scoping Activities
scoping activities
Before we can begin prototyping, we need to define a baseline driven
by assumptions. The following activities inform our assumptions.
audience personasWho is using your product?
photo via mailchimp.com
problem definitionWhat problem are you trying to solve?
chalkboard
how will you helpHow will your product solve their problem?
photo via caryarts.net
define successWhat does success look like for your users?
Testing for Content
testing for content
Testing for content is about defining what elements need
to be included in your product.
testing for content
We need to visually communicate the elements of our product that
meet our user’s goals.
low-fi wireframesWhiteboard Sketches
mid-fi wireframesBalsamiq
hi-fi wireframesUX Pin
Testing for Context
paper prototypes
photo via medialab.hva.nl
pdf prototypesInvision App
photo via wireframes.linowski.ca
html prototypesBootstrap
photo via getboostrap.com
mobile prototypesFlinto
photo via flinto.com
cms-based prototypesWordpress
photo via wordpress.org
Testing for Capabilities
scriptsCodepen
photo via codepen.com
scaffoldingRuby Tutorial
photo via railstutorial.org
data-scrapingKimono App
photo via kimono.com
mock-dataMocky.io
photo via mocky.io
crud dataFirebase
photo via firebase.com
api integrationsZapier
photo via zapier.com
rapid infrastructureHeroku
photo via heroku.com
Prototype Testing & Feedback
prototype testing &feedback
If we built our prototype to test our assumptions, then we must
test our prototype.
prototype testing &feedback
Getting your prototype in the hands of your users is key to collecting feedback that will
improve your product.
in-person demos
photo via tishadiplomaproject.blogspot.com
qualitative surveysQualaroo
photo via heroku.com
usability testingUserTesting
photo via usertesting.com
visual trackingMouseflow
photo via mouseflow.com
