prototyping - a conversation about your assumptions

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A Conversation About Your Assumptions presented at olin college prototyping

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Prototyping is all about facilitating a conversation between you and your user. The goal of this conversation is to test the assumptions you had while building your product. This presentation examines different prototyping scoping, designing and testing methodologies from the perspective of testing assumptions in the product design process.

TRANSCRIPT

Page 1: Prototyping - A Conversation about your Assumptions

A Conversation About Your Assumptions

presented at olin college

prototyping

Page 2: Prototyping - A Conversation about your Assumptions

ross beyelerFounder of Growth Spark

Babson College AlumBusinessWeek Top 25

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agenda

IntroductionScoping ActivitiesTesting for ContentTesting for Context

Testing for CapabilitiesPrototype Testing

& FeedbackQ&A

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Introduction

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introduction

We use prototyping to facilitate a conversation between us

and our users.

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introduction

These conversations focus on testing a set of assumptions as we

continue to define the product.

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introduction

We use the quickest, and most effective methods of prototyping

to start these conversations.

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introduction

Determining what method to use depends on the type of assumptions you are testing.

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introductionThere are three types of assumptions

you should be testing while prototyping.

Content.

Context

Capabilities

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Scoping Activities

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scoping activities

Before we can begin prototyping, we need to define a baseline driven

by assumptions. The following activities inform our assumptions.

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audience personasWho is using your product?

photo via mailchimp.com

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problem definitionWhat problem are you trying to solve?

chalkboard

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how will you helpHow will your product solve their problem?

photo via caryarts.net

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define successWhat does success look like for your users?

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Testing for Content

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testing for content

Testing for content is about defining what elements need

to be included in your product.

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testing for content

We need to visually communicate the elements of our product that

meet our user’s goals.

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low-fi wireframesWhiteboard Sketches

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mid-fi wireframesBalsamiq

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hi-fi wireframesUX Pin

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Testing for Context

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paper prototypes

photo via medialab.hva.nl

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pdf prototypesInvision App

photo via wireframes.linowski.ca

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html prototypesBootstrap

photo via getboostrap.com

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mobile prototypesFlinto

photo via flinto.com

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cms-based prototypesWordpress

photo via wordpress.org

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Testing for Capabilities

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scriptsCodepen

photo via codepen.com

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scaffoldingRuby Tutorial

photo via railstutorial.org

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data-scrapingKimono App

photo via kimono.com

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mock-dataMocky.io

photo via mocky.io

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crud dataFirebase

photo via firebase.com

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api integrationsZapier

photo via zapier.com

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rapid infrastructureHeroku

photo via heroku.com

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Prototype Testing & Feedback

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prototype testing &feedback

If we built our prototype to test our assumptions, then we must

test our prototype.

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prototype testing &feedback

Getting your prototype in the hands of your users is key to collecting feedback that will

improve your product.

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in-person demos

photo via tishadiplomaproject.blogspot.com

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qualitative surveysQualaroo

photo via heroku.com

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usability testingUserTesting

photo via usertesting.com

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visual trackingMouseflow

photo via mouseflow.com

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Thank [email protected] / @growthspark

any questions?

the end!