Download - PRSA Educators Academy Presentation (2014)
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• HUGE pressure to be innovative, strategic, and relevant for students and profession.
• Balancing theory and practice a challenge.
• Transforming into a hybrid professor – expert in content + technology to adopt practices for in and outside of the classroom
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• Sparks innovation • Creative
Opportunity • Captures attention • Storytelling • Course narrative
• Adaptability • New tool & medium • Experimentation • Storytelling from your
POV • Reputation
For Students !
For Professors !
• Applied!
• Creative Brainstorming Sessions [Preliminary - all courses]
• Strategic Briefs for PR initiatives [Social Media Course]
• Capturing soundbites, statements, and interviews for press releases and media kits [StratComm Writing Course]
• POV Glass Stories [Personal Story, Day-in-the-life of an Intern/PR pro & professor, Emotional Experience targeted in Advertisement]
• Undergraduates and Graduate Students
• Graduate Students – extra research involved [primary + IRB]
• Google Glass Etiquette !
• Dos and Don’ts for brands and individuals
• Case Studies involving Google Glass !
• Fashion Week
• Sports
• Brands
• Brainstorming stories to capture with Glass !
• POV [Point of View Exercises]!
• Record Lectures from Professor’s Point of View [POV]
• POV Record Speeches, Presentations, and Guest Lectures [*Permission]
• POV Press Conferences [Media Training, Crisis Communications, Event Planning]
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• Role as a mentor / ambassador.
• Brand ambassadorship and community with Google.
• Shared applied experiences with others key for innovation.
• More than just an emerging tool – it’s an evolving strategic mindset.
• Experimentation is paying off with Google Glass.