2013 prsa health academy: presentation on crisis communications
DESCRIPTION
Slide deck from a 2013 presentation by Todd Von Deak (@tvondeak) and Brendon Shank (@bshank) at at the PTRANSCRIPT
![Page 1: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/1.jpg)
Getting out of the Fire:
A Case Study in National Crisis
Response
Brendon Shank - Society of Hospital MedicineTodd Von Deak, MBA, CAE - TVD Associates
PRSA Health Academy - May 2013
![Page 2: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/2.jpg)
Todd Von Deak, MBA, CAE
How your organization “acts” in the years leading up to a crisis matters!
Brendon Shank
Think big. Crisis tempts us to get small...
Big Take-Aways: Any Others?
@bshank @tvondeak
![Page 3: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/3.jpg)
“Every second counts. Stakeholders are
demanding new levels of transparency and
accountability. Every company is or will be in
crisis. Those that answer the call transform crisis into opportunity.
Those that don’t risk everything.
Richard Levick, Esq.www.levick.com
@bshank @tvondeak
![Page 4: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/4.jpg)
What’s a Crisis?
@bshank @tvondeak
![Page 5: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/5.jpg)
This is a Pretty Good Sign
@bshank @tvondeak
![Page 6: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/6.jpg)
@bshank @tvondeak
![Page 7: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/7.jpg)
But This Was the Confirmation
@bshank @tvondeak
![Page 8: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/8.jpg)
@bshank @tvondeak
![Page 9: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/9.jpg)
Potential Misstep #1
@bshank @tvondeak
![Page 10: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/10.jpg)
Action Step #1 - Set Up Watch Towers
@bshank @tvondeak
![Page 11: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/11.jpg)
Potential Misstep #2
@bshank @tvondeak
![Page 12: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/12.jpg)
![Page 13: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/13.jpg)
Potential Misstep #3
@bshank @tvondeak
![Page 14: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/14.jpg)
- Do Good
- Build strong external relations
- Establish crisis preparation process for the first 24 hours of a crisis
- Have bridge messages at the ready as a foundation
- Establish leadership team and spokespeople in advance
Act Before
@bshank @tvondeak
![Page 15: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/15.jpg)
Act During
![Page 16: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/16.jpg)
And Ride the Waves...
@bshank @tvondeak
![Page 17: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/17.jpg)
SHM supports the call to action by Senators Baucus and Grassley on the critically important issue of disclosure in healthcare…we will continue to work towards becoming a model for others.
We have learned from this experience, are proud of our current actions to be transparent and open in all of our communications, and we will continue to work towards becoming a model for others.
SHM supports the call to action by Senators Baucus and Grassley on the critically important issue of disclosure in healthcare. We look forward to continuing to make a positive contribution to their efforts.
SHM began to work with CMSS to reshape our transparency and conflict of interest policies…and we will continue to work towards becoming a model for others.
Prior to when this issue was first reported in 2010, SHM began to work with the Council of Medical Specialty Societies (CMSS) to reshape our transparency and conflict of interest policies. We have learned from this experience, are proud of our current actions to be transparent and open in all of our communications, and we will continue to work towards becoming a model for others.
@bshank @tvondeak
![Page 18: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/18.jpg)
@bshank @tvondeak
![Page 19: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/19.jpg)
In the End, A Little Luck Doesn’t Hurt
@bshank @tvondeak
![Page 20: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/20.jpg)
Todd Von Deak, MBA, CAE
How your organization “acts” in the years leading up to a crisis matters!
Brendon Shank
Think big. Crisis tempts us to get small...
Big Take-Aways: Any Others?
@bshank @tvondeak
![Page 21: 2013 PRSA Health Academy: Presentation on Crisis Communications](https://reader034.vdocument.in/reader034/viewer/2022042714/5555b970d8b42a52568b50bb/html5/thumbnails/21.jpg)
Brendon Shank - Society of Hospital Medicine
[email protected]@bshank
Questions?
Todd Von Deak - TVD Associates
[email protected]@tvondeak
@bshank @tvondeak