The No Smoking Room is based at Dartmouth Medical School and

Children’s Hospital at Dartmouth. The website was created through

an educational grant from Pfizer, Inc.

No Smoking Room:

A Web-based Intervention to Promote Smoking Prevention and Cessation among Early

Adolescent Females

Strategy to Connect Physician with Patient:A Model of Virtual Reinforcement in Smoking

Prevention and Cessation

Smoking Prevention and Cessation Modules

No Smoking Room

Patient education for young girls (8-11 yrs. old)

Knowledge, attitude and

behavior change in smoking

prevention and cessation

www.pediatricsinpractice.org www.nosmokingroom.org

Strategy to Connect Child, Mother and Provider:A Model of Virtual Reinforcement in Smoking

Prevention and Cessation

Smoking Prevention and

Cessation Modules No Smoking Room for

young girls (8-11)

No Smoking Moms Blog

Dissemination

• American Academy of Pediatrics• American Academy of Family Physicians• National School Boards Association• National Association of School Nurses• Girls Scouts of America• Girls, Inc.• Tobacco Free Kids (Kick Butts Day)• Facebook, My Space

Engaging Mothers Through Social Media: The Opportunity

• Number of moms on-line– 4 million mom blogs (2012)– 80% of women online seek health support

• Health influencer and organizers for family and friends

• Attraction to health, lifestyle and wellness

• Role model to daughters, nieces, and other family members

Social Media: Example

Social Networking = Social Support to Kick the Habit

• It’s always good to know that other people feel your pain (and know what you’re doing is so difficult to follow through on!).

• Good luck Angela! I definitely know how hard it is to quit. I’ve been able to get down to smoking only while drinking, but that is one hard habit to break!

Considerations in Reaching Moms Who Smoke

• Judgment

• Self-esteem

• Ability to maintain engagement

• Embarrassment

• Anonymity

• Diffuse on-line community

• Computer savvy

For more information

• Please email Kelley Connors, kelley@kc-health.com

• View our web site www.kc-health.com• View the web site www.nosmokingroom.org