Download - PVR Cinemas Final
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Our Core Offering:
1. entertainment for people
2. Helping people pass time
Competition
1. Industry competition
2. Indirect competition
Consumer general public
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Gives consumers a complete recreationalactivity.
Since core business is providing an effective sourceof pass time, the entire mall experience for a
customer seems to be a logical extension. Expertise in the Real Estate sector would enable
a smooth transition into this business.
Gives consumers enough options before or afterthe movie.
Reduction in Real Estate costs As the mall would have a provision for the theater on
the top floors, we could save money spent on rentand leasing.
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Reinforcement of the PVR brand name.
Footfalls in the mall could convert to theater
sales and vice versa. Hence, symbiosis for both
verticals
Opportunity to integrate many other lines of
business
Opening up of malls would facilitate integration
of services like a food court, game zone, DVD
library and book-stores, etc.
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Going for a movie counts as an entire day out
Food is a major factor
Other kinds of entertainment also garner
attention Since more and more people are becoming
fashion conscious hence a shopping arcade is
a must
Finally it means an ENJOYABLE DAY
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Our mall would contain
1. Core offering- Cinemas
2. DVD library
3. PVR bookstore
4. Our own clothing brand
5. fun and gaming zone- bowling alley
6. Food court
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Age groups- 18 to 49 (61%)
Gender 47%males and 53%females
Upper middle class people
61% have income more than 50 K
Such people have high resources
Spend a lot on fashion and socialising
Usage rate- 1/3 of the population attendsthe movies one or more times per month
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Weekend attracts crowds
Especially working class people as well as
families
College going crowd PVR being a high profile brand large number
of socialites also come there to watch movies
Premieres held which attract good press and
media
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They have the following tendencies
Go outside the home for entertainment
Participate in sports and other active
lifestylesHard to reach through other traditional
media
lighter television and radio users, but heavy
internet users
Receptive to advertising in movie theatres,
consider as part of their movie
going experience
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Land
Construction as well as interest during
construction
Interiors, Equipment, fixtures etc Pre-opening expenses
Working Capital
Obtaining various licenses and legal
obligations
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Pre-sell individual stores to investors
Leasing out of space which will result in
finance
Themed events especially during occasions orfestivals
Events as venue partner e.g. brand launches,
IPL related events, collaborate for events
with television/radio channels.
Advertising spaces
Kiosks
Other sources like parking , gift coupons etc.