pvr cinemas final

8/3/2019 PVR Cinemas Final

1/11


2/11

Our Core Offering:

1. entertainment for people

2. Helping people pass time

Competition

1. Industry competition

2. Indirect competition

Consumer general public


3/11

Gives consumers a complete recreationalactivity.

Since core business is providing an effective sourceof pass time, the entire mall experience for a

customer seems to be a logical extension. Expertise in the Real Estate sector would enable

a smooth transition into this business.

Gives consumers enough options before or afterthe movie.

Reduction in Real Estate costs As the mall would have a provision for the theater on

the top floors, we could save money spent on rentand leasing.


4/11

Reinforcement of the PVR brand name.

Footfalls in the mall could convert to theater

sales and vice versa. Hence, symbiosis for both

verticals

Opportunity to integrate many other lines of

business

Opening up of malls would facilitate integration

of services like a food court, game zone, DVD

library and book-stores, etc.


5/11

Going for a movie counts as an entire day out

Food is a major factor

Other kinds of entertainment also garner

attention Since more and more people are becoming

fashion conscious hence a shopping arcade is

a must

Finally it means an ENJOYABLE DAY


6/11

Our mall would contain

1. Core offering- Cinemas

2. DVD library

3. PVR bookstore

4. Our own clothing brand

5. fun and gaming zone- bowling alley

6. Food court


7/11

Age groups- 18 to 49 (61%)

Gender 47%males and 53%females

Upper middle class people

61% have income more than 50 K

Such people have high resources

Spend a lot on fashion and socialising

Usage rate- 1/3 of the population attendsthe movies one or more times per month


8/11

Weekend attracts crowds

Especially working class people as well as

families

College going crowd PVR being a high profile brand large number

of socialites also come there to watch movies

Premieres held which attract good press and

media


9/11

They have the following tendencies

Go outside the home for entertainment

Participate in sports and other active

lifestylesHard to reach through other traditional

media

lighter television and radio users, but heavy

internet users

Receptive to advertising in movie theatres,

consider as part of their movie

going experience


10/11

Land

Construction as well as interest during

construction

Interiors, Equipment, fixtures etc Pre-opening expenses

Working Capital

Obtaining various licenses and legal

obligations


11/11

Pre-sell individual stores to investors

Leasing out of space which will result in

finance

Themed events especially during occasions orfestivals

Events as venue partner e.g. brand launches,

IPL related events, collaborate for events

with television/radio channels.

Advertising spaces

Kiosks

Other sources like parking , gift coupons etc.

pvr cinemas final

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