Media releasesAdditional material most frequently desired by journalists

98 % 95 % 91%Background information in PDF format Additional links Infographics

PDF www

Important social media tools 46 %

36 %

24 %

20 %

20 %

Twitter

Blogs

Google+

LinkedIn

Internet forums

Signi�cance of social media

Great

Moderate

Little

None

Tremendous

26 %26 %

30 %13 % 6 %

Means of research94 %

79 %

74 % 21 %

25 %

27 %Search engines and company websites

News agencies

Newsletter

Frequently used Rarely used

Company blog

Personal blog

RSS feeds

Research device

No mentions of tablets or smartphones

Desktop computer

Laptop

85 % 15 %

55 %Internet

Email inquiries

6 %

6 %

26 % Personal interviews

Press conferences

Source of information

@

Time of day for research (multiple responses possible) 74 %

28 % 72 %

10 –14 o’clock6 –10 o’clock 14 –18 o’clock

Research tendencies of Swiss journalists*

PwC journalist survey 2014

*Online survey of 60 Swiss business journalists, conducted in February 2014