pwc journalist survey
TRANSCRIPT
Media releasesAdditional material most frequently desired by journalists
98 % 95 % 91%Background information in PDF format Additional links Infographics
PDF www
Important social media tools 46 %
36 %
24 %
20 %
20 %
Blogs
Google+
Internet forums
Signi�cance of social media
Great
Moderate
Little
None
Tremendous
26 %26 %
30 %13 % 6 %
Means of research94 %
79 %
74 % 21 %
25 %
27 %Search engines and company websites
News agencies
Newsletter
Frequently used Rarely used
Company blog
Personal blog
RSS feeds
Research device
No mentions of tablets or smartphones
Desktop computer
Laptop
85 % 15 %
55 %Internet
Email inquiries
6 %
6 %
26 % Personal interviews
Press conferences
Source of information
@
Time of day for research (multiple responses possible) 74 %
28 % 72 %
10 –14 o’clock6 –10 o’clock 14 –18 o’clock
Research tendencies of Swiss journalists*
PwC journalist survey 2014
*Online survey of 60 Swiss business journalists, conducted in February 2014