Download - QH - Challenges of sector and goals
Question H
What do you believe are the greatest challenges facing the sector or industry you would like to
specialize in at IE? What role do you hope to be able to play in this sector or industry in the
medium term?
The food industry faces supply, demand and regulatory challenges
Supply side
Regulatory side
Demand side
• Scarcity of available
resources leads to:
• Limitation in
production potential
• High costs of
production
• Request for transparency in doing business
• Protection of the environment
• Healthy and high quality products
• The Global Food industry is the largest global sector comprising 10% of global GDP
• However, the industry is facing many challenges going forward
Global Food
Industry
• Growing population
• Consumers are more
sophisticated and seek
healthy food choices
• Consumers value
companies that are socially
responsible
Use of innovative, sustainable and low cost
production processes
Use of transparent processes from sourcing to
packaging to ensure high product quality
Food corporations need to address these challenges going forward
Scarcity of available resources
Industry Challenges Actions for corporations
1
Regulatory request for high quality and safety products 2
Environmental protection considerations
Increasing demographics
Consumers recognition of responsible corporations
Consumers seek for healthy food choices
Regulatory request for transparency in doing business
Adopt actions that promote social responsibility
and sustainability across the value chain
3
My medium term goal
I envision myself holding the position of Marketing and
Communication Manager
at a global leading food company,
combining marketing activities with CSR initiatives,
building the company’s sustainable and socially
responsible image
Today
Medium term
Long term
I ultimately envision establishing my
own chocolate company
in an untapped market that will
produce innovative products,
foster sustainable growth,
be committed to the society and
promote CSR initiatives and volunteer work.
As Account Manager in the leading Greek marketing
and communication agency I have crystallized my
passion for a global career in the food industry
• Diverse and unconventional environment
• Behavioral Fitness Program
• Workgroups
• Business Impact Lab
• Core curriculum & electives
• Marketing Club
IE is the best option to help me achieve my aspirations
Communication
Skillset required How IE will assist me…
1
Entrepreneurial2
Leadership
Teamwork
Sustainability & Social Responsibility understanding
In-depth marketing knowledge
• Net Impact Club
• Social Responsibility Forum
3