Question H

What do you believe are the greatest challenges facing the sector or industry you would like to

specialize in at IE? What role do you hope to be able to play in this sector or industry in the

medium term?

The food industry and its challenges

The food industry faces supply, demand and regulatory challenges

Supply side

Regulatory side

Demand side

• Scarcity of available

resources leads to:

• Limitation in

production potential

• High costs of

production

• Request for transparency in doing business

• Protection of the environment

• Healthy and high quality products

• The Global Food industry is the largest global sector comprising 10% of global GDP

• However, the industry is facing many challenges going forward

Global Food

Industry

• Growing population

• Consumers are more

sophisticated and seek

healthy food choices

• Consumers value

companies that are socially

responsible

Use of innovative, sustainable and low cost

production processes

Use of transparent processes from sourcing to

packaging to ensure high product quality

Food corporations need to address these challenges going forward

Scarcity of available resources

Industry Challenges Actions for corporations

1

Regulatory request for high quality and safety products 2

Environmental protection considerations

Increasing demographics

Consumers recognition of responsible corporations

Consumers seek for healthy food choices

Regulatory request for transparency in doing business

Adopt actions that promote social responsibility

and sustainability across the value chain

3

My aspirations

My medium term goal

I envision myself holding the position of Marketing and

Communication Manager

at a global leading food company,

combining marketing activities with CSR initiatives,

building the company’s sustainable and socially

responsible image

Today

Medium term

Long term

I ultimately envision establishing my

own chocolate company

in an untapped market that will

produce innovative products,

foster sustainable growth,

be committed to the society and

promote CSR initiatives and volunteer work.

As Account Manager in the leading Greek marketing

and communication agency I have crystallized my

passion for a global career in the food industry

• Diverse and unconventional environment

• Behavioral Fitness Program

• Workgroups

• Business Impact Lab

• Core curriculum & electives

• Marketing Club

IE is the best option to help me achieve my aspirations

Communication

Skillset required How IE will assist me…

1

Entrepreneurial2

Leadership

Teamwork

Sustainability & Social Responsibility understanding

In-depth marketing knowledge

• Net Impact Club

• Social Responsibility Forum

3

Thank you!