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QR codes
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Definition
• A QR Code is a two-dimensional code • that can be read by QR scanners • installed on mobile phones with a • camera or smartphones.
• QR means Quick Response.
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Creator • In 1994 Denso Wave (Toyota subsidiary) • developed QR codes to track vehicles • during the manufacturing process
• http://www.denso-wave.com/qrcode/qrfeature-e.html
QR Code ® is registered trademark of DENSO WAVE INCORPORATED in JAPAN and other countries.
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Barcode Vs. QR code
• Conventional barcodes can only store 20 digits
• QR codes can handle several
hundreds times more information
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• http://www.commoncraft.com/video/qr-codes
http://www.commoncraft.com/video/qr-codes
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Flickr Images – QR Code Art
http://www.flickr.com/
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37 Examples Of Using QR Codes - http://www.youtube.com/watch?v=tGYqxVrJN-
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What Do you need QR Code generator
• • Kaywa •
http://qrcode.kaywa.com
• • QRStuff • http://www.qrstuff.com
• • ZXing generator
http://zxing.appspot.com/generator
QR Code Reader
• • Kaywa Reader: http://reader.kaywa.com
• BeeTagg: http://www.beetagg.com
• • ZXing Reader: http://code.google.com/p/zxing
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Collect stats • Use a URL shortener that provides stats, for
example, bitly.com
• Register with bitly
• Shorten URLs before transforming them into QR codes
• Customised short links - example: bit.ly/nsi-eRes
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bit.ly/nsi-eRes
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Security threats – infected QR codes • Cybercriminals have started using malicious QR codes
• Malicious QR code can redirects you to a URL with a malicious file (APK or JAR)
• Be aware of what you scan
• Ensure that nobody can tamper with your QR codes
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Running a successful QR code campaign
• Develop a realistic marketing plan (schedule campaign, cross-promotion and events)
• Define your purpose (Providing links, contact information,
opening hours, instructions, maps)
• Provides relevant information (Avoid redundancy)
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Running a successful QR code campaign
• Inform and involve your colleagues
• Let your users know about your campaign and educate them about QR codes (e.g. website, newsletters, posters, displays, library tours, workshops, social media)
• Collect statistics
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Mistakes to avoid • Not testing your QR code • Getting too fancy with embedded text and multimedia • Providing QR codes where there’s no WLAN access for
users • Linking to pages that are difficult to view on mobile
devices • Not checking on your codes regularly • Excluding users without QR scanners (Provide short URL)
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Tasks • Discuss how you could use QR codes to market
resources and services in your library
• Present one achievable idea • Describe how would you implement and schedule your
idea • Explain how it would fit in with other library promotion
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Resources • EBSCOhost articles
• Great ideas
• QR Codes, Infographics, and a Host of Cool Tools to Impress Your Colleagues and Improve Your work
• http://tinyurl.com/6wk3hld
• Research article • Situated Questions and Answers: Responding to Library Users with QR
Codes • http://tinyurl.com/d4m2qyc
• Practical tips • tech tips for every librarian • http://tinyurl.com/d3bldjx
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Resources • Security issues • New Security Threat: Infected QR Codes
• Link collection • Cybrary Man's Educational Web Sites – QR Code
• Marketing ideas • 5 Steps for a Successful QR Code Marketing Campaign
• How QR codes are used in marketing • Know More Now Animation
• Design your QR code • Youtube video: Photoshop - Adding a Logo into a QR Code
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Looking for more information on your burger? - http://www youtube com/watch?v=Ml0vzly5YUc&feature=player detailpage
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Access this Presentation at:
bit.ly/QR-PPT