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Quick tips for using
Builders
![Page 2: Quick tips for using Builders - Emory University · 2020-07-20 · Account Demo Builder - General Purpose Report Account Loyalty Builder - General Purpose Report Category Loyalty](https://reader033.vdocument.in/reader033/viewer/2022050311/5f739a9fd76bfc24e33fd237/html5/thumbnails/2.jpg)
Use Builders to:
• Locate data for U. S. consumer purchasing
behavior in grocery, drug, mass, club,
convenience, liquor and pet stores.
• Data includes bakery, dairy, deli, edible grocery,
frozen foods, health and beauty, non-edible
and general merchandise.
• Builders is also known as the IRI Marketing Fact
Book.
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Builders CD-ROMs
• This program is available on five (5) library
workstations:
– Bangkok
– Milan
– Paris
– Shanghai
– Stockholm
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Select
“Programs Quick Launch”
from the desktop.
Specialty Software: Builders
![Page 5: Quick tips for using Builders - Emory University · 2020-07-20 · Account Demo Builder - General Purpose Report Account Loyalty Builder - General Purpose Report Category Loyalty](https://reader033.vdocument.in/reader033/viewer/2022050311/5f739a9fd76bfc24e33fd237/html5/thumbnails/5.jpg)
Select
Build
Report
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Expand:
General
Purpose
Report
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Expand:
Consumer
Insights
Builder
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Browse by
category
![Page 9: Quick tips for using Builders - Emory University · 2020-07-20 · Account Demo Builder - General Purpose Report Account Loyalty Builder - General Purpose Report Category Loyalty](https://reader033.vdocument.in/reader033/viewer/2022050311/5f739a9fd76bfc24e33fd237/html5/thumbnails/9.jpg)
Expand to
choose
your
category
![Page 10: Quick tips for using Builders - Emory University · 2020-07-20 · Account Demo Builder - General Purpose Report Account Loyalty Builder - General Purpose Report Category Loyalty](https://reader033.vdocument.in/reader033/viewer/2022050311/5f739a9fd76bfc24e33fd237/html5/thumbnails/10.jpg)
Add and remove categories
individually or by group
Then choose Next
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Choose
Total US
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Select your
consumer
measure
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Choose 52
weeks
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You’re now
ready to
view the
data
Select
Finish
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The report generates in seconds
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Export your
data to
Excel
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