quick tips for using builders - emory university · 2020-07-20 · account demo builder - general...
TRANSCRIPT
Quick tips for using
Builders
Use Builders to:
• Locate data for U. S. consumer purchasing
behavior in grocery, drug, mass, club,
convenience, liquor and pet stores.
• Data includes bakery, dairy, deli, edible grocery,
frozen foods, health and beauty, non-edible
and general merchandise.
• Builders is also known as the IRI Marketing Fact
Book.
Builders CD-ROMs
• This program is available on five (5) library
workstations:
– Bangkok
– Milan
– Paris
– Shanghai
– Stockholm
Select
“Programs Quick Launch”
from the desktop.
Specialty Software: Builders
Select
Build
Report
Expand:
General
Purpose
Report
Expand:
Consumer
Insights
Builder
Browse by
category
Expand to
choose
your
category
Add and remove categories
individually or by group
Then choose Next
Choose
Total US
Select your
consumer
measure
Choose 52
weeks
You’re now
ready to
view the
data
Select
Finish
The report generates in seconds
Export your
data to
Excel