Mark Garms, Senior Vice President, Dealer OperationsOctober 2007
KEEP IN TOUCH WITH
Copyright© Autobytel Inc. 20072
Key to Success -Key to Success -Speed of ResponseSpeed of Response
Sources: Third-Party Study and Cars Online Study, Cap Gemini 6/07
A quick response from a dealer is critical to high closing ratios
• Dealers responding to Internet customers within an hour have a 25% higher closing ratio
• 24% of consumers expect a response within an hour
• Over 50% of consumers will switch to a new dealer if they do not receive a quick enough response
Copyright© Autobytel Inc. 20073
So Many Leads … So Little StaffSo Many Leads … So Little Staff
Source: Survey. com, October 2007
43% of dealers surveyed have only
1-2 sales professionals managing
approximately 146 Internet leads per month!
Copyright© Autobytel Inc. 20074
Source: Survey.com, October 2007 and Autobytel Internal Survey, 6/07-10/07
Disconnect Between Disconnect Between Dealers and ConsumersDealers and Consumers
• 78% of dealers surveyed say their dealership followed up on leads with a personal response within an hour
Dealer PerceptionDealer Perception
• 21% of consumers indicated that they received a response from the dealership within an hour
Consumer PerceptionConsumer Perception
Consumers
21%
100%
50%
Dealers
78%
Response Within 60 MinutesResponse Within 60 Minutes
Copyright© Autobytel Inc. 20075
How it WorksHow it Works
Request Submitted
The customer submitsa Purchase Request
“Tim Rogers. Please hold for message from Bill Smith. You have
received a new car lead from Autobytel.
Automated Operator
A request has come in!
Get the details from your
Your phone rings!
home, office ormobile phone!
Make the connection
Press “1” to be connected to your customer
Copyright© Autobytel Inc. 20076
Rapid Response Case StudiesRapid Response Case Studies• Castle Toyota/Scion’s results:
– 52% higher closing ratios on customers contacted through Rapid Response– 17-30 additional Internet sales per month– Improved team morale and lower employee turnover
• George Chevrolet’s results:– Closing ratios improved 300%– Car sales through Autobytel have doubled– Customer contact rates improved significantly
• Continental Honda’s results:– Customer contact rates improved from 30% to nearly 80%– Sales generated from Autobytel leads tripled– Improved team morale regarding Internet leads
Copyright© Autobytel Inc. 20077
Dealer TestimonialsDealer Testimonials
“With Autobytel’s Rapid Response service we’ve experienced a near perfect closing ratio. In one month, we went from selling 50 cars per month to 93 on the Internet.”
Chris Lorenzo, BDC/Internet DirectorThe Great Americans
“When our customers are contacted immediately with Rapid Response, it adds credibility to our establishment. It sends a message that we want to earn their business.”
Scott Schiller, Business Dev ManagerStamford Motors
“Autobytel’s Rapid Response works beautifully - it allows us to connect with customers immediately. Rapid Response has become an essential part of our dealership’s success. It is truly one of the greatest inventions of our time.”
Peter Elia, Internet ManagerHawthorne Chevrolet
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