Mark Garms, Senior Vice President, Dealer OperationsOctober 2007

KEEP IN TOUCH WITH

Copyright© Autobytel Inc. 20072

Key to Success -Key to Success -Speed of ResponseSpeed of Response

Sources: Third-Party Study and Cars Online Study, Cap Gemini 6/07

A quick response from a dealer is critical to high closing ratios

• Dealers responding to Internet customers within an hour have a 25% higher closing ratio

• 24% of consumers expect a response within an hour

• Over 50% of consumers will switch to a new dealer if they do not receive a quick enough response

Copyright© Autobytel Inc. 20073

So Many Leads … So Little StaffSo Many Leads … So Little Staff

Source: Survey. com, October 2007

43% of dealers surveyed have only

1-2 sales professionals managing

approximately 146 Internet leads per month!

Copyright© Autobytel Inc. 20074

Source: Survey.com, October 2007 and Autobytel Internal Survey, 6/07-10/07

Disconnect Between Disconnect Between Dealers and ConsumersDealers and Consumers

• 78% of dealers surveyed say their dealership followed up on leads with a personal response within an hour

Dealer PerceptionDealer Perception

• 21% of consumers indicated that they received a response from the dealership within an hour

Consumer PerceptionConsumer Perception

Consumers

21%

100%

50%

Dealers

78%

Response Within 60 MinutesResponse Within 60 Minutes

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How it WorksHow it Works

Request Submitted

The customer submitsa Purchase Request

“Tim Rogers. Please hold for message from Bill Smith. You have

received a new car lead from Autobytel.

Automated Operator

A request has come in!

Get the details from your

Your phone rings!

home, office ormobile phone!

Make the connection

Press “1” to be connected to your customer

Copyright© Autobytel Inc. 20076

Rapid Response Case StudiesRapid Response Case Studies• Castle Toyota/Scion’s results:

– 52% higher closing ratios on customers contacted through Rapid Response– 17-30 additional Internet sales per month– Improved team morale and lower employee turnover

• George Chevrolet’s results:– Closing ratios improved 300%– Car sales through Autobytel have doubled– Customer contact rates improved significantly

• Continental Honda’s results:– Customer contact rates improved from 30% to nearly 80%– Sales generated from Autobytel leads tripled– Improved team morale regarding Internet leads

Copyright© Autobytel Inc. 20077

Dealer TestimonialsDealer Testimonials

“With Autobytel’s Rapid Response service we’ve experienced a near perfect closing ratio.  In one month, we went from selling 50 cars per month to 93 on the Internet.” 

Chris Lorenzo, BDC/Internet DirectorThe Great Americans

“When our customers are contacted immediately with Rapid Response, it adds credibility to our establishment.  It sends a message that we want to earn their business.”

Scott Schiller, Business Dev ManagerStamford Motors

“Autobytel’s Rapid Response works beautifully - it allows us to connect with customers immediately. Rapid Response has become an essential part of our dealership’s success. It is truly one of the greatest inventions of our time.”

Peter Elia, Internet ManagerHawthorne Chevrolet

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