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Reaching for the Stars: What Food Network is
Looking ForKate Bradshaw, VP Digital
Sanjana Modha, Content Producer and food blogger
Scripps International UK and EMEA
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WHO ARE FOOD NETWORK UK?
• Part of Scripps Networks Interactive – the world’s biggest producer of lifestyle entertainment
• Launched in the UK in 2009
• The Number 1 lifestyle channel in the UK
• Available on Sky, Freeview, freesat and Virgin
• Entertainment with food at its heart!
• v
Monthly Unique Users - 875K
Monthly Page Views - 5.1M+
EngagedOn average, users spend 3m 43s on every visit to our site and view 5 pages – that’s better than 90% of our competitors!
Foodnetwork.co.uk:
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HOMEPAGE
• Content rich
• Recipes and recipe collections
• Popular long form videos
• New show information
• Features, competitions, articles, sponsored content
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RECIPES AND COLLECTIONS
• Over 70K+ recipes
• 9K professional recipes
• 63K user and blogger recipes
• In 2013, recipe collections have gathered 23M+ page views
• 60%+ traffic is for sweet baking recipes
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TV SHOWS AND VIDEO ON DEMAND• Top shows available on demand via
foodnetwork.co.uk for 30 days post TX
• A range of long and short form content
• Over 1000+ short form videos – recipes, tips and how to’s
• All video commissions are produce with TV and Digital in mind as well as commercial partners
Most Popular Shows:Bake with Anna OlsonAmazing Wedding CakesChopped: All StarsRed, Hot and YummyDiners, Drive-Ins and DivesBarefoot Contessa
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CONTENT CREATION
21 Cakes that Should Be Illegal25 Most Amazing Things to Make with Nutella12 Things You Didn’t Know You Could Deep Fry
• List-style format ensures articles are easily digestible when presented to users via the website and social media
• Round-ups of blogger recipes to create ‘best of the web’ articles – helping us build relationships with bloggers and drive traffic to their sites
• Over the last 12 months, articles on Food Network UK have gathered 7.7M page views
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VIDEO COOKERY SCHOOL
• Watch videos and develop your cooking skills
• Easy, Medium and Advanced levels
• Range of skills and techniques: cupcakes and curries, knife skills to icing techniques
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• 10-20 active food bloggers regularly writing for our brand new blog, launching this Summer
• A group of bloggers who collectively specialise in a diverse range of topics
• No matter what your food niche is, we want to hear from you
• Topical posts on a range of subjects from food trends to food TV show reviews, recipe-based posts, cooking tips, kitchen experiments, video tutorials and everything in between
WHAT WE’RE LOOKING FOR
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• Submit ideas for upcoming themes at editorial meetings with the team at our London office
• Topical posts not discussed in the meetings can still be submitted
• We hope for this to work like an active stream
• Your entry will then be promoted on all of our social channels including Twitter, Facebook and Google+
THE PROCESS
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• You’ll be blogging alongside key talent like Anna Olson and Andy Bates
• Exclusive previews of our new originations and shows
• Invitations to our events
• A chance to meet the talent
• Invitations to be on our Google+ hangout panels
• An author profile on our blog in which we will link to your blog and social media streams.
• ‘I blog for Food Network’ badge
• An opportunity to go behind the scenes at our talent filming days
• You might even have the chance to star in some short-form video content for the website and channel!
WHAT’S IN IT FOR YOU?
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If you have any questions, please don’t hesitate to get in touch
Thanks for your time!
Kate Bradshaw VP DigitalEmail: [email protected]@katebradshaw1
Sanjana Modha Content Producer and food bloggerEmail: [email protected]@KORasoiwww.korasoi.com
@FoodNetwork_UK
www.foodnetwork.co.uk