Transcript
Page 1: Recruitment and Marketing, the Mobile way

Recruitment and MarketingGordon Lokenberg presents: THE MOBILE WAY

most of the illustrations I found on Google...

Mobile Recruiting Conference#mrc2012

23 October 2012

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Recruiting = Marketing2

Branding

Games

Content

AdsSEO

Blogging

LinkedinTwitter

Facebook

Site

Events

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AWESOME!

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mjo.bs/site

/Z49

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app.lk

Web analyticsMobile web analyticsAppstore analytics

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Work in progress

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Your jobs somewhere in their pocket

WEBSEO

VisibilityGather data

http://validator.w3.org/mobile/

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Your jobs in their pocket

APPS

engaging PUSH notification

Downloads intelligence

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Share

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Techie stuff

What hot technologies can I start using in the Mobile Recruiting space?

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Location positioning, context and intelligence

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For Real

TXTAPPS

IRL

Facetime

QR

http://m.

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Guerilla

For real

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For real

Check-in’s

BluetoothNFC

AR

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Text (sms) start with promoting: send #job to 4141 or push jobsMobile web: check out on m.ourcompanyjobsite.comApps: download coolestjobapp in one of the appstoresQR: post one offline and get them to your job site instantlyNFC: put your jobs in the window and let people that walk by pick ‘m upBluetooth: use it on e.g. job fairsCheckIns: post your job tips in tools like FoursquareIRL: become mobile yourself and go out and meet people in personAR: create your brand experience in Layar’s Mobile Augmented RealityFacetime: think of mobile videoGuerilla: Get out of your seat and make it happen!

If you like Innovation.. Mash up.. Create something new.. and Share!

bit.ly/mrc20

12stuff

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Find outMessage

TRYAudience

tune

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view with Layar

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Yep, that’s it


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