Download - Research at a2
Learning Outcomes
• Know the different research options available for your project.
• Be able to survey your target audience through a questionnaire, online forums and message boards.
• Be able to supplement your research with emails and audience feedback.
Diversifying your research…
• In order to achieve the top grades your research needs to be detailed and thorough.
• The range of research you carry out can also add to your marks.
• Remember that the moderator will see many Portfolios; making yours stand out from the rest may make all the difference.
Diversifying your research…
• Analysing existing products• Questionnaires / surveys• Forums• Message boards• Emails• Audience Feedback• Interviews
Director Case Studies
• Spike Jones• Dave Meyers• David Fincher• Jake Nava
• Could be useful to analyse a selection of videos from a single director..?
Questionnaires
SurveysAsk 100 students which magazine cover they prefer.
Closed QuestionsMultiple choice responses; yes / no answers.
Open QuestionsGauging the opinions of your audience.
Random / Targeted QuestionnairePicking your candidates
Your Task…
• Working in a group, you are going to interview each other on an individual basis.
• You need to come up with some relevant questions, then record each other’s responses.
• These can then be uploaded onto your blog.
Planning
• Planning is a key part of any Media project as it links the research stage to the completion of your main product.
• Ideally, your planning should show the development of your product from initial idea through to realisation.