Download - Research blogs
RESEARCH BLOGGING
Beyond the Ivory Tower
Åsa M Larsson, PhDSocietas Archaeologica Upsaliensis
www.sau.se
• Why blog?
• Battleground or meeting place?
• Researchers vs the Public
• Researchers vs the Media
• The future?
Research blogging
COLLECTIVE NON-PROFIT
PROFESSIONAL
INDIVIDUAL
OFFICIAL
ANONYMOUS
Why blog?
• Communication
• Response
• Relevance
• Fun!
First post: 23 May 2007
Problem: What researchers learn to do…
Research blogging – 7 golden rules
1. Be passionate - not emotional
2. Write short, write regularly
3. Process, not just results
4. Ask your readers’ opinion
5. Answer comments
6. Be generous – Link!
7. Stand by your convictions, but admit your
mistakes
• Read other blogs, comment
• Take part in current debates
• Review published research
• LINK!
Research blogging – How to get started
What are we afraid of…?
A threat to science journalism?
Apprehension:
• Marginalising science journalists
• Publishing results online independently
• Using blogs to attack articles, programmes, journalists
Lost in translation
Why blogs are vital to researchers and
journalists
• Practice communicationo The publico Mediao Peers
• Direct response – fast and visible!
• Continuous conversation – relationship building
Your blog – your garden
• Platform: digital real estate
• Training area in communication
• Digital archive: categories, keywords, search engines
From tiny seeds to a bountiful harvest