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MadelineWeiss (404) 723-7329 [email protected] linkedin.com/in/madelineweiss1
Education The University of Georgia | Grady College of Journalism and Mass Communication
Public Relations Major | Sociology Minor | Completed New Media Certificate Class of 2017 GPA: 3.71/4.00 | Dean’s List
Relevant Experience Ogilvy & Mather | Account Management Intern | Atlanta, GA June 2016 – August 2016
• Maintained daily communication with clients • Ran jobs start to finish, including opening jobs, revision orders to creative work and requesting final files for clients • Managed timeline of my team’s ongoing projects, updating it regularly based on client feedback • Developed a new business pitch fully encompassing background research, strategy and creative executions then
presented the pitch to senior executives in the agency as a part of the intern project
Kleber and Associates Marketing & PR Firm | PR Intern | Sandy Springs, GA December 2014; July 2015
• Created competitive analysis complete with in-depth research on social media metrics, clients and consumer engagement then presented findings to the brand team
• Further developed blogger outreach program, enabling clients to efficiently communicate to the most relevant, influential bloggers
• Wrote blog posts and press releases, compiled media lists and created content calendar
Talking Dog Student-Run Advertising Agency | Assistant Account Executive | Athens, GA September 2015 – May 2016
• Developed a year-long comprehensive campaign including a social media plan, guerilla marketing strategy, updated brand guidelines and print media for local client, Escape The Space
• Increased overall engagement across client’s social channels by 96% • Established brand awareness, therefore, increasing client’s monthly revenue by upwards of $5,000
Cannes Lions International Festival of Creativity | Student Delegate | Cannes, France July 2015
• Selected to join UGA study abroad at the Cannes Lions Festival where I attended lectures, participated in interactive workshops and was immersed in the best creative work from around the world
• Networked with global top advertising professionals expanding my knowledge and perspective on the industry
Leadership Experience
UGA AdClub | VP of Special Projects | Athens, GA May 2015 - May 2016
• Helped increase the club’s membership by 17% and sent weekly communications to the members • Planned and executed formal awards banquet; responsibilities included coordinating venue, catering, guest speakers,
attendees and program scheduling
Technical Skills
InDesign Social Media
Microsoft Office WordPress HTML/CSS
UGA AdClub | President | Athens, GA May 2016 - Present
• Direct one of the nation’s largest chapters of the American Advertising Federation while overseeing an executive board of 16 members
• Coordinate weekly meetings for AdClub’s 120 members and various events throughout the year
Talking Dog Student-Run Advertising Agency | VP of Digital Strategy | Athens, GA May 2016 - Present
• Serve on the Executive Board overseeing UGA’s student-run advertising agency of 50 members helping 7 local clients • Maintain and update the agency website and social media channels creating and posting original content on Facebook,
Instagram, Twitter, LinkedIn and Snapchat
