MadelineWeiss (404) 723-7329 madelineweiss34@gmail.com linkedin.com/in/madelineweiss1

Education The University of Georgia | Grady College of Journalism and Mass Communication

Public Relations Major | Sociology Minor | Completed New Media Certificate Class of 2017 GPA: 3.71/4.00 | Dean’s List

Relevant Experience Ogilvy & Mather | Account Management Intern | Atlanta, GA June 2016 – August 2016

• Maintained daily communication with clients • Ran jobs start to finish, including opening jobs, revision orders to creative work and requesting final files for clients • Managed timeline of my team’s ongoing projects, updating it regularly based on client feedback • Developed a new business pitch fully encompassing background research, strategy and creative executions then

presented the pitch to senior executives in the agency as a part of the intern project

 

Kleber and Associates Marketing & PR Firm | PR Intern | Sandy Springs, GA December 2014; July 2015

• Created competitive analysis complete with in-depth research on social media metrics, clients and consumer engagement then presented findings to the brand team

• Further developed blogger outreach program, enabling clients to efficiently communicate to the most relevant, influential bloggers

• Wrote blog posts and press releases, compiled media lists and created content calendar  

Talking Dog Student-Run Advertising Agency | Assistant Account Executive | Athens, GA September 2015 – May 2016

• Developed a year-long comprehensive campaign including a social media plan, guerilla marketing strategy, updated brand guidelines and print media for local client, Escape The Space

• Increased overall engagement across client’s social channels by 96% • Established brand awareness, therefore, increasing client’s monthly revenue by upwards of $5,000

Cannes Lions International Festival of Creativity | Student Delegate | Cannes, France July 2015

• Selected to join UGA study abroad at the Cannes Lions Festival where I attended lectures, participated in interactive workshops and was immersed in the best creative work from around the world

• Networked with global top advertising professionals expanding my knowledge and perspective on the industry

Leadership Experience

UGA AdClub | VP of Special Projects | Athens, GA May 2015 - May 2016

• Helped increase the club’s membership by 17% and sent weekly communications to the members  • Planned and executed formal awards banquet; responsibilities included coordinating venue, catering, guest speakers,

attendees and program scheduling  

Technical Skills

InDesign Social Media

Microsoft Office WordPress HTML/CSS

UGA AdClub | President | Athens, GA May 2016 - Present

• Direct one of the nation’s largest chapters of the American Advertising Federation while overseeing an executive board of 16 members  

• Coordinate weekly meetings for AdClub’s 120 members and various events throughout the year    

Talking Dog Student-Run Advertising Agency | VP of Digital Strategy | Athens, GA May 2016 - Present

• Serve on the Executive Board overseeing UGA’s student-run advertising agency of 50 members helping 7 local clients  • Maintain and update the agency website and social media channels creating and posting original content on Facebook,

Instagram, Twitter, LinkedIn and Snapchat