Download - Retail Solutions For ITC’s Wills Lifestyle
PREPARED BY- 2K91 (GROUP 1)ABHIJIT SAHA, A02
ABHISHEK VOHRA, A04ADITYA JAIN, A06
ANAMIKAA SHISHODIA, A10ANIRBAN CHAKRABORTY, A11
Retail Solutions For ITC’s Wills Lifestyle
ITC Major Brands
Major reason for success-IT
Fashion and Retail Functionality
Collaboration with Intentia
Improve Efficiency
Balance between supply and demand
Flexibility in supply chain
1. Facilitation By Movex and PREDATOR
The main objective for these two retail solutions was to improve its efficiency in:
1. Store billing,2. CRM,3. Distribution and Manufacturing
operations,4. Better demand forecasting and effective
management of production,5. Achieve technological superiority,6. Achieve balance between supply and
demand.
2. Managing Retail Strategy
1.IT strategy:Implementation of software applications: ERP
(FMCG), shop floor automation (paperboard), domain specific ERP’s (commodity trading and leisurewear and SAP (Tobacco).
SAP was common in other retail companies.
2. Collaboration strategy:
Objective of LRBD:-Collaborated with Intentia to improve its
retail management.
Objective of Intentia:-Achieve leadership status in the South Asia
region in fashion and retail verticals.
3. Customer Service Strategy:-
Provide International shopping experience, world class ambience, customer facilitation and differentiated product presentation.
4. Demand Flow Strategy:-
Collaborated with Intentia to manage demand forecasting.
Achieve balance between supply and demand at minimum cost.
Achieve flexibility in supply chain.