retail solutions for itc’s wills lifestyle
TRANSCRIPT
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PREPARED BY- 2K91 (GROUP 1)ABHIJIT SAHA, A02
ABHISHEK VOHRA, A04ADITYA JAIN, A06
ANAMIKAA SHISHODIA, A10ANIRBAN CHAKRABORTY, A11
Retail Solutions For ITC’s Wills Lifestyle
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ITC Major Brands
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Major reason for success-IT
Fashion and Retail Functionality
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Collaboration with Intentia
Improve Efficiency
Balance between supply and demand
Flexibility in supply chain
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1. Facilitation By Movex and PREDATOR
The main objective for these two retail solutions was to improve its efficiency in:
1. Store billing,2. CRM,3. Distribution and Manufacturing
operations,4. Better demand forecasting and effective
management of production,5. Achieve technological superiority,6. Achieve balance between supply and
demand.
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2. Managing Retail Strategy
1.IT strategy:Implementation of software applications: ERP
(FMCG), shop floor automation (paperboard), domain specific ERP’s (commodity trading and leisurewear and SAP (Tobacco).
SAP was common in other retail companies.
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2. Collaboration strategy:
Objective of LRBD:-Collaborated with Intentia to improve its
retail management.
Objective of Intentia:-Achieve leadership status in the South Asia
region in fashion and retail verticals.
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3. Customer Service Strategy:-
Provide International shopping experience, world class ambience, customer facilitation and differentiated product presentation.
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4. Demand Flow Strategy:-
Collaborated with Intentia to manage demand forecasting.
Achieve balance between supply and demand at minimum cost.
Achieve flexibility in supply chain.
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