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ROLEOFMEDIAINTHEAGRICULTURALANDRURALDEVELOPMENT
OFACPCOUNTRIES
SYNOPSISREPORTOFPRE
CONFERENCEELECTRONICDISCUSSION
27TH
JULY25TH
SEPTEMBER,2009
MODERATORS
SUSANNATHORP,WRENMEDIA
LAURENCELALANNEDEVLIN
HTTP://ANNUALSEMINAR2009.CTA.INT
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ROLEOFMEDIAINTHEAGRICULTURALANDRURALDEVELOPMENT
OFACPCOUNTRIES
EXECUTIVESUMMARYFOREDISCUSSIONREPORT
Prior to the international seminar on the role of the media in agricultural and rural
development inACPcountries,tobeheld inBrussels,Belgiumfrom1216th
October,2009,
CTAorganisedanediscussion toallowexperts fromacross theACP region to share their
opinionsandexperiencesonthetopic.Over2,000peoplewereinvitedtotakepartincluding
journalists, communication specialists, researchers, librarians, regional organisations and
ruraldevelopmentagencies.
Thefourweekdiscussionwasheldsimultaneously inEnglishandFrenchandwasbroken
into four themescovering i)constraintsfacedby themedia; ii) expectationsbetween the
mediaandotherdevelopmentstakeholders;iii)thepotentialroleofICTS;iv)andfundingfor
capacitystrengthening.This reportgivesabriefoverviewofsomeof themainpointsand
recommendationsarising
from
the
discussion
to
provide
afoundation
for
further
discussion
andactionattheseminar.
CONSTRAINTS
Thatthemediaisanessentialpartnerinagriculturaldevelopmentwasunanimouslyagreed,
butconcernswereexpressedoverthemultipleconstraintsthatlimitthemediafrom
realizingitsfullpotentialinthisrole.Therealityisthatthemedia,particularlyinAfrica,is
facedwiththechallengesofpoorinfrastructure,lowsalaries,lackofequipment,alackof
specialisation(andtrainingforagriculture)andthereforeapoorunderstandingof
developmentissues.Specificconstraintswithregardtothethemesdiscussedinweekone
(includingclimate,marketing,extension,)werethatjournalistslacktimelyandregionally
appropriatedatatocommunicatetotheiraudiences.
Keyrecommendation:
to
provide
greater
capacity
strengthening
to
the
media
EXPECTATIONS
Differentexpectationsexistbetweenthemediaandotherdevelopmentpartners(e.g.
researchers,policymakersetc).Formediahouses,agricultureisnotseenasnewsworthy,
anditisdifficulttointerpretscientificjargonfortheiraudiences.Amongstresearchersand
others,thereisoftenamistrustofthemedia,theywishtohavetheirstories
published/broadcastwithoutcostandtheylacktheskillstopackagetheinformationinthe
rightway.
Keyrecommendation:moreeffortsneededtobridgethegapbetweenthemediaand
developmentpartnersifagricultureistohaveahigherprofileamongsttargetaudiences.
ROLEOFICTS
WhilstICTs
and
new
media
tools
provide
new
channels
and
means
to
enhance
the
role
of
themedia,itwasacknowledgedthatICTsarenotthepanacea.
Keyrecommendations:RecognisingthepotentialforICTsneedstoincludelearningfrom
othersectorsandsharinggoodpractice.Amoresophisticatedmodelofinteractiveand
iterativelearningacrossactorslinkedinbroadnetworksisalsorequiredratherthansticking
tothetraditionallinearmodelofdisseminatinginformation.
FUNDING
Withagriculturenowbackontheagendafordevelopmentsupport,itwasfeltthatfunding
foragriculturalcommunicationinitiativeshadnotfollowedsuitandgreatereffortswere
requiredatnationalandinternationalleveltosupportmediainagriculturaldevelopment.
Keyrecommendation: Agriculturecommunicationfordevelopmentmustbecomeakey
priorityfor
investment
but
donor
and
national
efforts
should
be
more
co
ordinated.
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ROLEOFMEDIAINTHEAGRICULTURALANDRURALDEVELOPMENT
OFACPCOUNTRIES
1. IntroductionCTA, togetherwith itspartners, isorganising an international seminaron the roleof the
media inagriculturaland ruraldevelopment inACP countries.The seminar,whichwillbe
heldin
Brussels,
Belgium,
from
12
to
16
October
2009,
aims
to:
Contributetopreparingstrategiesforbuildingthecapacityofthemediawithregardto access anddisseminationof informationon key issues for theACP agricultural
sector;
Strengthencommunication linksbetweenthemediaandotherstakeholders intheagriculturalsector;
Contributetotheidentificationofprogrammestosupportthemedia.Aspartoftheactivitiespriortotheseminar,CTAorganisedanediscussiontoallowexperts
unabletoattendtheseminaranopportunitytosharetheiropinionsandexperiencesonthe
topic.
Over2,000peoplewere invitedbyCTA to share in thediscussion forum, including radio,
print and tv journalists, communication specialists, researchers with an interest in
communication, librarians, regional organisations (e.g SPC Secretariat for the Pacific
Community), and rural developmentNGOs etc. from across the ACP region.Around 270
peopleactivelytookpartinthediscussions.
Thediscussionwasheld simultaneously inEnglishandFrenchandmoderatedbySusanna
Thorp and Laurence LalanneDevlin. Susanna is a Director for WRENmedia, a
communicationscompanywithover20yearsexperience inonair(radio),onlineandnew
mediaproductions
for
international
clients.
Laurence
is
afreelance
journalist
with
over
20
yearsexperienceinradioandprintjournalism,includingfortheBBCWorldService.Laurence
hasworkedwithWRENmediaforover15years.
Duringthediscussionperiod(27th
July25th
September,2009),whichwasbrokenintofour
separatethemes(seeAnnexAforfulllistofthequestionsdiscussed),morethan1000emails
weresenttothemoderatorsfromFrancophoneandAnglophoneparticipants,including
introductionsandfeedbacktoreports.Fromthese,morethan500messageswereshared
withtheforum(seeAnnexBformoredetailedstatistics).
2. Challenges,constraintsandopportunities
Whilstparticipants
were
all
in
agreement
that
the
media
is
an
essential
partner
in
agriculturaldevelopment,oneoftheoverarchingareasofconcernhighlightedduringthe
discussionwastheconstraintsthatlimitthemediafromrealizingitsfullpotentialinthis
role.Anotherimportantfactoristhatthereareverydifferentexpectationsbetweenthe
mediaandotherdevelopmentpartners(e.g.researchers,policymakersetc)anditwas
acknowledgedthatmoreeffortsshouldbemadetobridgethegap.Asoneparticipant
said:Lesmediaattendentquedesinformationsleursoientlivressousformequasi
diffusabletandisquelesacteursdudveloppementattendentquelesmediasimpliquent
davantagemoindrefraispourdiffuserlesinformationsquilsproduisent.
Specificconstraintswereidentifiedaccordingtothethemeselectedduringthefirstweekof
thediscussion
(media
and
climate
change;
gender
equality,
water
management,
arid
zones,
postharvesttechnologies,marketingofagriculturalproducts,agriculturalextensionand
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learning).Themajorityofspecificpointsrelatedtoclimatechangeandextensioncanbe
foundinthesummaryreportforweekoneofthediscussionbutmostofthehighlighted
constraintswerecommontoallthethemes.
Commonconstraintsidentified:Forthejournalists: Lowlevelofgeneraleducationandlackofexpertiseinagriculture/developmentissues Lackoftraininginjournalisticskillsandthereforemanylacktheinquiringmindrequiredforgoodreporting
Lackofspecialisation:technicalinformationisoftendifficulttounderstandforanonspecialistandifthejournalistfailstounderstandtheissues,theyareunableto
translateormakingitmeaningfulforthebenefitoftheiraudiences
Poorlevelsofpaywhichfrequentlymeans(particularlyinAfrica)thatjournalistswillattendconferencesprimarilytocollectperdiemsorexpectpaymenttoprintor
broadcast.Commonlyknownasthebrownenvelopesyndromeandmuchdiscussed
byparticipants
Lackoftechnicalequipment:poorrecordingequipment,poormaintenance,notransport,
no
easy
access
to
Internet
Lackofreliable/timelydata,backgroundinformationandbooksonagriculturalissues Lackofagriculturenetworkstosupportjournalistsaswellaslackoffundingsupporttocommunicate/promoteagricultureissues
Interviewees,particularlyextensionworkers,donothaveaccessorarenotawareofgood,trustworthy,uptodateinformation
Informationisoftenheldatministrylevelsodifficulttoaccessorisofforeignorigin(e.g.climatedata)andnotrelevanttolocalsituation
Lackofagriculturalinformationavailableinlocallanguages ExperiencedagriculturejournalistsoftenmoveontobecomecommunicationofficersforinternationalagenciesorNGOsetc.
Foreditors/producersofradiostations/televisionstations/newspapers Alackofwillingnesstopromoteinvestigativereportingasitistimeconsumingandexpensive
Agriculture/developmentnewsnotgivenpriorityforcoverage,particularlyinprintbutalsoinradiowheremusicprogrammingischeaperandpoliticalinformationiseasyto
talkaboutandmainstream.Agriculture/developmentalsolacksstatusasrelatingto
people(farmers)withoutmuchpower/influence.Asoneparticipantsaid,Agricultureis
seenasafailedprofession.
Forthescientists/developmentworkersandresearchersintheAgriculturalResearchCentresandfarmerswithlocalknowledge Scientiststendtobetooproprietorialaboutnewmethods,newseedsetcwhichthereforetoooftenremainontheshelfandarenotdisseminated.
Scientistsoftenaremistrustfulofthemediafearingbeingmisquotedandbeingpartytoinaccuratearticles.
Scientistslackcommunicationskillsandexperienceinknowinghowtopackagetheinformationrelevanttotheaudienceorinusingpeopletodothisforthem.
Forscientistswhowishtocommunicatetheyoftenfailtodosoinsimplelayterms,theytrytoexplaintoomuchandusetoomuchjargon
Researchanddevelopmentprojectscommonlylackfundstoreallycommunicatetheirfindings.
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Farmersandruralpopulationscanbesuspiciousofjournalistsandgenerallydonottrustthesepeoplewhodescendupontheirvillagetoextractinformation.Localtraditionmay
alsoforbidthemtorevealtheirknowledgetooutsiders.
Aninterestingdebateandthereforecontradictoryrecommendations:Someoftheconstraintsidentifiedabove(e.g.lackofspecialisationforjournalistsontheone
handand
the
scientists
inability
to
explain
their
work
in
simple
lay
terms
on
the
other
hand)
gaverisetoaninterestingdebatebetweenthepartisansofmorescientific/agricultural
trainingforjournalistsandthereforemorespecialisationforjournalistsatuniversitylevelor
elsewhereORmorecommunicationskilltrainingforscientists,extensionworkersand
developmentspecialists.Bothareinfactrequired.
Otheropportunitiesandrecommendations: Offermoreradioandnewspaperspacetoscientists/extensionworkers/
agriculturalists/farmersforthemto
talkorwritedirectlyabouttheirwork
inorder
to
promote
more
synergy
and
collaborationbetweenthetwogroups.
Bemoreattunedtogenderinbroadcastingandjournalismasrural
womenareofteninvisibleor
marginalisedinthemediainspiteof
theirparamountroleinruraldevelopmente.g.FemLINKPacificwomensmedia
initiativetohighlightstoriesofruralwomenhttp://www.femlinkpacific.org.fj/
Create agricultural information centres at village level, (e.g. Community KnowledgeCentresinZimbabwe)whichrevolvearoundcreatingplatformswherecommunitiescan
documenttheirknowledge, listenand learntogether.Moreeffortsshouldbemadeto
involvethe
media
in
networks,
partnerships
and
multi
stakeholder
platforms.
Developmentorganisations shouldmakemore efforts to transportjournalists to visitprojectsinreturnforgivinggreatercoveragetoagriculture
Topromotemoreparticipatorymediae.g.participatoryradioandvideopromotedbyWARDA(seebox)http://www.warda.org/warda/guidevideo.asp
UseofinnovativeapproachesforcommunicatingagriculturalinformationTheroleofcommunitybasedFMradiostationsandagriculturalinformationcentreswas
repeatedlyhighlighted,particularlyinAfrica,asaneffectivemeansofprovidingagricultural
informationinlocallanguagestoruralcommunities.InthePacific,theroleofradioisalso
seenasavitaltoolforextension.However,thefollowinginnovativeexampleswerealso
provided:
GoingPublicapproachpilotedbyGlobalPlantClinic,CABItoencourageinformationexchangeatmarketplaces.Helpsbuildrelationshipsbetweenresearchers,extension,
farmersandothers.
ResearchintoUseprogramme,Tanzaniadevelopingapublicprivatepartnershipmodelinstimulatingprivatecompaniestodisseminateagriculturalinformationthrough
advertising.
Africanportalonagriculturehttp://www.erails.net/
Communityradiosupportedbytapes,flyersandadditionalinformationtoremote
communitieswww.pwmpng.org.pg
and
www.brosdi.or.ug
Agropresse,Haiti
Plusieursjournalistessesontrenduscomptequunservice
rgulier dinformation sur le monde agricole hatien
pouvait servir la fois de source de nouvelles pour les
mdiaset
de
relais
vers
lespace
public
pour
les
acteurs
de
lagriculture et du dveloppement rural. Cest dans ce
contextequaprisnaissanceAGROPRESSEquidiffusedes
informations relatives aux expriences russies, aux
leonsapprisesdeschecsenregistrsetauxopportunits
existantes.
WARDA participatory approaches in video and
radio Farmertofarmer rice videos developed in
collaborationwithlocalpartnersandfarmerswhich
havebeen translated into33African languages. In
partnershipwithFarmRadio International,aseries
of rice radio programmes have also beendeveloped.
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AreportoninnovativeapproachestoextensionusingICThasalsobeencompiledbyFARAandisavailabletodownloadathttp://www.fara
africa.org/media/uploads/File/NSF2/RAILS/Innovative_Farmer_Advisory_Systems.pdf
withasummaryavailableinFrenchathttp://www.gret.org/ressource/pdf/08931.pdf
3.RoleofICTsinenhancingmediainagriculturaldevelopment
Thecontributions
on
the
role
of
ICTs
to
disseminate
agricultural
information
and
promote
ruraldevelopmentdiscussedduringthethirdweekoftheforumwereparticularlylivelyand
gaverisetosomeinterestingsuggestions.ContributionsfromdiscussantsrevealedthatICTs
andnewmediatoolsareusedinavarietyofdifferentwaysdependingonthelevelofaccess
anddevelopmentinaparticularcountry.UseofICTsintheCaribbeanforexample,appears
tobemoreadvancedthaninAfricaorinthePacific,whereInternetaccessisoftenmore
restricted.
TherewasalsosomediscussionandconcernexpressedoverICTsbeingpromotedasthe
panaceatoallfarmersproblems.Butasseveralparticipantspointedout,Youcannot
imposenewtechnologiesifthehumanandtechnicalenvironmentinwhichtheyare
supposedto
be
used
is
not
ready
to
receive
them.
However,
where
the
Internet
and
mobile
phonesinparticularareavailable,forjournalists,extensionistsandICTliteratefarmers(e.g
telecentres),accesstouptodateagriculturalinformationisbetterthaneverbefore.
Anotherdiscussantraisedthepointthattoomuchemphasisisstillgiventotheideaof
lineardisseminationofinformationfromrepositoriesofknowledgeandexpertisetousers
whoareassumedtobeinneedoftheinformation.Itwassuggestedthatamore
sophisticatedmodelofinteractiveanditerativelearningacrossactorslinkedinbroad
networksisrequired.(Seeboxon
APPRI)
Recognisingthe
potential
for
ICTs
may,
asonediscussantpointedout,needto
includelearningfromothersectors,
includingwheretheyhavebeen
successfullyemployedinhealth,
educationandgovernance.
Otherimportantrecommendations: ImproveInternetconnectivityincommunitycentresandassociationoffices
andto
support
capacity
strengthening
Mp3playersmakeiteasierforpeopletocaptureinformationandtransferiteasily
e.g.forradiojournalistinterviewsbutalso
infarmer/stakeholdersurveysusedin
research/developmentprojects
Promoteelearning(seeboxonCOLEACPPIP)
Wherepossible,makeuseofWeb2.0toolstoallowpeopletoaccessinformationindifferentways(e.g.RSSfeeds)butalsotoenhancehowinformationis
shared/exchanged(e.g.webportalsetc.)
Le COLEACP PIP utilise plusieurs voies
complmentairesdans
la
diffusion
de
linformation
techniqueetpdagogique:
CD ROM mis en main pour une session deformation qualifiantesusceptibledtreactualis
parInternet.
Plateformes Internet fonctionnant en modedconnect: transmission et utilisation du
contenuduncourssurunclUSBouCDROM.
APPRI workshop, Burkina Faso, including
researchers,NGOs, rural organisations and civil
society, focusing on "Training, production
andinformationdissemination" butfromabottom
upapproach.ManualinEnglishandFrenchistobe
published. http://www.cirad.bf/fr/innovation
appri.php
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UseGPSsystemsforpastoralists(aftertraining)butalsofortrackinginformationonpestanddiseaseoutbreaks(e.g.inCaribbean),mapping(e.g.agriculturecensusin
Uganda).
Morepermanentnetworksandexchangefora(liketheCTAdiscussion)ontheInternete.gFAOeagricultureglobalplatform www.eagriculture.org
4.Fundingofmediaforagriculturaldevelopment
Thisimportantsubjectwasdividedintotwopartsfocusingonsupportatinternationaland
nationallevel.Thisthemeonceagainprovokedanimateddiscussion.
Asignificantnumberofcontributionsfromparticipantshighlightedtheneedfordonor
agenciesandgovernmentstoprovidegreatersupporttothemediaforagricultural
development.Withagriculturenowbackontheagendafordevelopmentsupport,itwasfelt
thatfundingforagriculturalcommunicationinitiativeshadnotfollowedsuitandgreater
effortswererequiredtosupporttheroleofmediainagriculturaldevelopment.Asone
participantstated,Increasedfundingandsupportfortheroleofmediainagricultureboth
internationallyand
in
the
private
sector
must
be
taken
seriously,
if
we
are
to
avoid
future
foodcrises.
Twocontradictoryrecommendations:CreateprojectsonlydedicatedtodisseminatingagriculturalinformationORincrease
theintegrationofcommunicationandmediaintoexistingornewdevelopment
projects.
Otherrecommendations: Providecapacitybuildingoflocalmediainsitubutnotinapiecemealwayasitisthecaseatthemoment(aoneweekseminarfromtimetotimeindifferentplaces)
butthrough
thorough
training
which
costs
money
and
time
Avoidreinventingthewheelwhenitispossibletolearnfromotherprojects Financeimprovedanduptodateequipmentandinfrastructure(internet)forjournalists
PromotegreatercollaborationwithregionalorganisationslikeCILSS,NEPAD,ECOWAS
Convincegovernmentsthatbetterfundingforagriculturalinformationdisseminationwillbenefitthedevelopmentofthecountrybutatthesametime
avoidbeingtoosuspiciousofthemarketwhichcanprovidegoodfundingand
goodinformationandavoidthinkingthatthestateshouldprovideeverything
Concludingremarks
Fromthefeedbackreceivedfromtheediscussionparticipants,theediscussionhasbeena
greatsuccessandhighlyvalued.Thetopicchosenwasfelttobeofimportancetopromote
animateddebateandarichexchangeofexperiencesandopinionsfromacrosstheACP
regions.SincerethankswereexpressedtoCTAfororganisingandfacilitatingthediscussion,
withmanyrequestingthattheinitiativecontinues.Itishopedthattheresultsofthe
discussionwillnotbeburiedinadrawerasusuallyhappensinAfricabutmost
importantly,therewasaheartfeltdesireexpressedthatreal,concreteactionsemerge
fromtheCTAAnnualSeminarwhereconstraintsandrecommendationswillbefurther
analysedanddiscussed.
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JesouhaiteproposerauCTAdinstitutionnaliserceforumquipourraittred'ungrand
apportpourledveloppementruraletdel'agriculturedespaysACP.LouisDjilemo
Cameroun
Congratulations!Thisisauniqueforumandthefirstofitskind.IwouldwishthatACPs,as
wellasPanAfricannetwork,willadvocateanddesigncontextualizedstrategiesto
mainstreamthe
concerns
arising
from
the
fora.
Philipos
Petros
Gile
Ethiopia
NoussommestrsisolsicidanslesudouestduTchadouiln'yaaucuncybercafsni
connexionpublique.J'aidoncrunid'autresanimateursradioautourdemonseulordinateur
avecmaclmodemdeconnexionetj'aitoutlecontenudesparticipationsetlesrapports
avecmoiquisontcommeunegrandebibliothquequejepeuxconsulterquandjeveux.Un
trsgrandmerciauxinitiateurs.PaulineNeyomTtoukouaDdjaba Tchad
Ilearnedalotfromthediscussion.CongratulationsalsotoCTAtogearupsuchaproductive
idea.LazarusLaiser,Tanzania
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ANNEXAQuestionsdiscussedoverthecourseoftheforum
WeekOne:MainconstraintsfacingthemediainACPregions
(a) Towhichof the following themeswouldyou like to contribute in theediscussion?
(selectnomorethan2):Mediaandclimatechange;Mediaandgenderequality;Media
and
water
management;
Media
and
arid
zones;
Media
and
post
harvest
technologies;
Media and themarketingof agriculturalproducts;Mediaand agriculturalextension
andlearning;Other(pleasespecify)
(b) WhatarethemainconstraintsfacingmediainACPcountriesinobtainingsufficient,(in
quantityandquality)anduptodateinformationsourcesonthethemeselected?
(c) Give examples of successful experiences of ACP media in obtaining sufficient (in
quantity and quality) uptodate information sources, and management/financial
support,thathavemettheneedsoftheirpubliconthethemeselected.
Week Two: Communicationbetween the Media and other Agricultural and Rural
DevelopmentActors
Theroleofmediainagriculturaldevelopmentgivesrisetodifferentexpectationsdepending
onwhetheronebelongstothemediaorisinvolvedindevelopmentaspoliticaldecision
maker,planner,researcher,donor,extensionagent,NGOorfarmer
a) Whatarethese(oftencontradictory)expectationsandwhatarethemostcommonproblemsincommunicationbetweenthesedifferentgroups?
b) Fromyourexperience,whatsolutionsandrecommendationsdoyoupropose?WeekThree:PotentialofICTsforimprovingthedisseminationofinformationfor
agriculturaldevelopment.
a) Fromyourexperience,giveexamplesofhownewmediachannels(internet,mobile
phonesandotherICTs)arecontributingtoimprovingthedisseminationofinformation
foragriculturaldevelopment.Alsowheretheyareusedtocomplement/enhance
traditionalmedia(e.g.radio,video,printetc)
b) Brieflyhighlightanyconstraints(besidesconnectivity,powerfailure,poor
infrastructure)thatneedtobeovercomeinrealisingthepotentialofthesenewmedia
channels/technologies.Withtheseconstraintsinmind,whatareyour
recommendations/suggestions/solutionstosolvetheseproblems?
WeekFour:Fundingandsupportforenhancingtheroleofmediaforagricultural
development
a) Giveonekeypriorityfordonorsupportandfundingataninternationallevelfor
enhancingtheroleofmediainagriculturaldevelopmentanddiscusshowyoufeelthis
mightbestbeachieved.Giveexamplesofyourexperiencewherethisisgoingwell,or
couldbeimproved,andyourrecommendationsforupscaling/transferredtoother
regions.
b) Giveonekeypriorityfornationalfunding(bothprivateandpublic)forenhancingthe
roleofmediainagriculturaldevelopmentanddiscusshowyoufeelthismightbestbe
achieved.Give
examples
of
your
experience
where
this
is
going
well,
or
could
beimproved,andyourrecommendationsforupscaling/transferredtootherregions.
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constraintsfacedbythemedia
17%
expectationsbetween the
thepotentialroleofICTS
22%
fundingforcapacity
strengthening
20%
Anglophonediscusions
constraintsfaced
bythemedia
15%
expectationsbetweenthe
mediaandotherdevelopmentstakeholders
49%
thepotentialroleofICTS
23%
fundingforcapacity
strengthening13%
FrancophonediscusionsEDiscussion activity
(activity measured by number of messages posted)
constraintsfacedbythemedia
17%
expectationsbetweenthe
mediaandotherdevelopmentstakeholders
41%
thepotentialroleofICTS
22%
fundingforcapacity
strengthening
20%
Anglophonediscusions
constraintsfaced
bythemedia
15%
expectationsbetweenthe
mediaandotherdevelopmentstakeholders
49%
thepotentialroleofICTS
23%
fundingforcapacity
strengthening13%
Francophonediscusions
0
50
100
150
200
250
constraintsfacedbythemedia expectationsbetweenthemedia
andotherdevelopmentstakeholders
thepotentialroleofICTS
fundingforcapacitystrengthening
Totalactivityforallthemes
Frenchdiscussions English
discussions
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No. of responses Constraints
17.6% difficulties to understand the information and non qualified journalists
14.9% lack for funding for research or collecting, getting, sharing information
11.3% lack of interests from editors and journalists
10.4% lack of (shared or trustful) information or Paid information
8.6% difficulties to collect or get the information up-to-date information
7.7% problem between media and sources (who can be the sources?, no trust)
7.2% other constraints
5.4% lack of leaders or politcal support
5.4% rural areas too difficult to reach or too dangerous or transportation too expensive
5.0% few or limited (independent) media facilities available for all or documentation center
4.1% inapropriate information packaging or no communication strategies
2.7% illiterate or low educated population
TOTAL of 222 answers (not the number of participants since participants could give several answers)
link to information
link to education
1 What are the main constraints facing media in ACP countries in obtaining sufficient (in quantity and quality) and up-to-date information
sources on the theme (see below) selected?
17.6%
14.9%
11.3%10.4%8.6%
7.7%
7.2%
5.4%5.4%
5.0% 4.1% 2.7%
Constraints difficulties to understand the information and non qualified journalists
lack for funding for research or collecting, getting, sharing information
lack of interests from editors and journalists
lack of (shared or trustful) information or Paid information
difficulties to collect or get the information up-to-date information
problem between media and sources (who can be the sources?, no trust)
other constraints
lack of leaders or politcal support
rural areas too difficult to reach or too dangerous or transportation tooexpensive
few or limited (independent) media facilities available for all or documentationcenter
inapropriate information packaging or no communication strategies
17.6%
14.9%
11.3%10.4%8.6%
7.7%
7.2%
5.4%5.4%
5.0% 4.1% 2.7%
Constraints difficulties to understand the information and non qualified journalists
lack for funding for research or collecting, getting, sharing information
lack of interests from editors and journalists
lack of (shared or trustful) information or Paid information
difficulties to collect or get the information up-to-date information
problem between media and sources (who can be the sources?, no trust)
other constraints
lack of leaders or politcal support
rural areas too difficult to reach or too dangerous or transportation tooexpensive
few or limited (independent) media facilities available for all or documentationcenter
inapropriate information packaging or no communication strategies
illiterate or low educated population
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Percentage themes
25% Media and climate change
8% Media and gender equality
6% Media and water management
4% Media and arid zones
6% Media and post-harvest technologies
12% Media and the marketing of agricultural products
37% Media and agricultural extensions and learning
2% Other
100% TOTAL in a total of 102 answers
2 Percentage of responses according to selected themes
25%
8%
6%
4%
6%12%
37%
2%
Themes in which the participants contribute
Media and climate change
Media and gender equality
Media and water management
Media and arid zones
Media and post-harvest technologies
Media and the marketing of agriculturalproducts
Media and agricultural extensions andlearning
Other