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RETAILERS SHOPS
Organisation Name
High
Sale
Products
Imp.
Factor
For Sale
Rank in
Price
Improve
ment
Need
Perce
ntage
of sale
Competitors
in market
es of
Newly
Launched
Product
ages of
Newly
Launched
Product
Advanta
ges of
Competit
orMamrammat ghar 1 1 2 3 3 BAJAJ 1 2 1
Shreya enterprices 2 1 2 2 3 BAJAJ 2 1 2
Daya community hall 2 3 1 3 2 USHA 1 2 1
Seaget electrical 1 2 1 3 3 USHA 1 2 1
Peripheral engineers 3 3 2 2 3 BAJAJ 2 2 2Infotica 2 2 2 2 2 PHILIPS 1 1 1
Superior electrical 3 2 1 1 3 USHA 2 2 2
Metro Electical 1 3 2 3 3 PHILIPS 1 2 1
Kishore enterprises 2 1 2 2 3 PHILIPS 2 1 2
Payal Electronic 2 2 1 3 2 BAJAJ 2 2 2
Alka electronics 1 1 2 2 2 BAJAJ 2 1 1
RG Sales 1 1 2 2 2 BAJAJ 1 1 1
Turning point 1 1 1 2 3 USHA 1 1 1
Khaitan Electicals 2 2 2 3 3 PHILIPS 2 2 2
Shivam Enterprices 2 2 2 2 2 BAJAJ 2 2 2
AB sales 2 2 2 2 2 PHILIPS 1 1 1
Lamia sales 1 2 1 2 3 PHILIPS 2 2 1
Jeekart 1 1 2 2 3 BAJAJ 2 2 1
21st century bussiness syndicate 2 1 2 3 2 BAJAJ 2 1 2
ANG enterprices 2 1 2 3 2 BAJAJ 1 1 2
Aaryan entrprices 1 1 2 2 2 BAJAJ 1 2 1
ab electronic 2 2 1 2 2 USHA 2 2 2
abhinandan 1 2 2 2 3 USHA 1 2 2
Adresh marketingh 1 1 1 1 3 BAJAJ 2 1 2
Adtiya Vision 1 1 1 3 3 BAJAJ 1 1 2
Advantage Refrigration servise 1 2 2 2 2 PHILIPS 1 1 2
AK vision 1 2 2 1 2 USHA 2 1 1
Annu enterprices 2 1 2 2 2 USHA 2 2 2
Antarang 1 2 1 2 3 BAJAJ 1 2 2
Anubhav electronics 2 1 2 2 2 BAJAJ 1 2 2
QUESTIONNAIRE
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Arohi sales pvt ltd 2 1 2 3 2 PHILIPS 2 1 1
Arpan 2 1 2 2 2 USHA 2 2 1
Ashiana electronics 1 2 1 2 3 USHA 1 2 2
Ashiyana electrnics 1 2 1 3 3 BAJAJ 1 2 2
Auto energy 1 2 2 2 3 BAJAJ 2 1 1
Azad electronics 2 2 1 2 3 PHILIPS 2 1 1
Iris vision 1 2 1 2 2 PHILIPS 2 1 2
A N G enterprices 1 1 2 3 2 USHA 2 1 2
A K enterprices 2 2 1 2 2 USHA 2 1 2
Adarsh marketing provision 2 2 1 3 3 USHA 1 2 1
Alok mobile 2 2 2 3 3 BAJAJ 1 2 1
Appu 1 1 1 3 3 BAJAJ 1 2 2
Arihant traders 1 2 2 2 2 USHA 2 1 1
Venus home aplinces 2 2 2 3 2 USHA 2 1 1
Bonenza enterprices 1 2 1 2 3 PHILIPS 2 2 2
Maa traders 1 1 2 2 2 PHILIPS 1 1 2
nirmal tv's 1 1 2 2 2 BAJAJ 1 2 2
Progressive trader 2 2 2 3 2 BAJAJ 1 2 1
Raj enterprices 2 2 1 3 3 USHA 2 1 1
Raniyar auto track 1 1 1 2 3 USHA 2 1 2
Sapna elecronics 2 1 1 2 3 BAJAJ 2 1 2
Sri ram elecronics 2 2 1 3 2 BAJAJ 2 2 1
J.G.Carr & son 1 2 2 3 2 BAJAJ 1 1 1
Rudra enterprice 2 2 2 3 3 USHA 2 2 1
SD 0.57 0.59 0.50 0.58 0.50 0.50 0.50 1
MIN 1.52 1.64 1.56 2.29 2.45379 1.55 1.49 2
USHA 18
BAJAJ 24
18
24
12USHA
BAJAJ
PHILIPS
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PHILIPS 12
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IN PATNA PRODUCT
PHILIPS 15BAJAJ 20
USHA 13
OTHERS 8
BRAND SELLING
PHILIPS
27%
BAJAJ
36%
USHA
23%
OTHERS
14%
Chart Title
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YES 60 YES 45NO 40 NO 55
Interpretation: East- West part of the patna is more aware compare to
North-South patna of the benefits of the product
Recommendation: Emphasis should be given to regarding the awareness of the product
EAST-WEST PATNA NORTH-SOUTH PATNA
AWARENESS OF THE PRODUCT AND BENEFITS OF USHA HOME APPLIANCES
60%
40%
Chart Title
EAST-WEST
PATNA
YES
NO
45%
55%
Chart Title
NORTH-
SOUTH
PATNA
YES
NO
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TV 7 TV 8
NEWSPAPER 12 NEWSPAPER 6
MAGAZINE/JOURNAL 5 MAGAZINE/JOURNAL 4
FRIENDS AND FAMILY 25 FRIENDS AND FAMILY 26
WEBSITE 1 WEBSITE 2
RADIO 0 RADIO 0
TRADE SHOWS AND EXHIBITIONS 1 TRADE SHOWS AND EXHIBITIONS 1
MALL 5 MALL 9
Interpretation: friends and family are the main source of awareness, and it is followed by news paper
Recommendation:company must select friends and family,newspaper and tv as
medium of communication/ promotion.
SOURCES OF AWARENESS
EAST-WEST PATNA NORTH-SOUTH PATNA
12%
21%
9%
45%
2%
0%
2%9%
Chart Title
TV
NEWSPAPER
MAGAZINE/JOURNAL
FRIENDS AND FAMILY
WEBSITE
RADIO
TRADE SHOWS AND
EXHIBITIONS
TV
14%
NEWSPAPER11%
MAGAZINE/J
OURNAL
7%FRIENDS
AND FAMILY
46%
WEBSITE4%
RADIO
0%
TRADE
SHOWS AND
EXHIBITIONS
2%
MALL
16%
Chart Title
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YES 46 YES 42
NO 10 NO 14
AWARENESS OF THE USHA HOME APPLIANCESS
EAST-WEST PATNA NORT-SOUTH PATNA
82%
18%
Chart Title
YES
NO
75%
25%
Chart Title
YES
NO
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PERCENTAGE RETAILER SHOPS
0 - 30 5
30-60 28
60-90 23
90 and above 0
SALES OF NEW ISHA HOME APPLIANCES BY RETAILORS
9%
50%
41%
0%
RETAILORS SHOP SALES OF USHA PRODUCT
0 - 30
30-60
60-90
90 and above
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PRODUCT PERCENTAGE SHOPS NO.
PHILIPS0-30 0
30-60 6
60-90 30
90 and above 20
BAJAJ0-30 0
30-60 2
60-90 18
90 and above 36
MAHARAJA0-30 0
30-60 12
60-90 36
90 and above 8
OTHERS0-30 18
30-60 24
60-90 14
90 and above 0
COM
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REASONS SHOPS NO.
SERVICE 26
PRICE 21QUALITY 6
OTHERS 3
REASON FOR NOT SALE OF USHA HOME APPLIANCES
46%
38%
11%
5%
Chart Title
SERVICE
PRICE
QUALITY
OTHERS
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REASONS SHOPS NO.
PRICE 3
QUALITY 14
BRAND 28ATTRATIVE LOOK 9
SERVICE 2
OTHERS 0
REASON FOR SALE OF USHA HOME APPILIANCES
5%
25%
50%
16%
4%
0%
Chart Title
PRICE
QUALITY
BRAND
ATTRATIVE LOOK
SERVICE
OTHERS