ronit edited usha

7/29/2019 Ronit Edited Usha

1/13

RETAILERS SHOPS

Organisation Name

High

Sale

Products

Imp.

Factor

For Sale

Rank in

Price

Improve

ment

Need

Perce

ntage

of sale

Competitors

in market

es of

Newly

Launched

Product

ages of

Newly

Launched

Product

Advanta

ges of

Competit

orMamrammat ghar 1 1 2 3 3 BAJAJ 1 2 1

Shreya enterprices 2 1 2 2 3 BAJAJ 2 1 2

Daya community hall 2 3 1 3 2 USHA 1 2 1

Seaget electrical 1 2 1 3 3 USHA 1 2 1

Peripheral engineers 3 3 2 2 3 BAJAJ 2 2 2Infotica 2 2 2 2 2 PHILIPS 1 1 1

Superior electrical 3 2 1 1 3 USHA 2 2 2

Metro Electical 1 3 2 3 3 PHILIPS 1 2 1

Kishore enterprises 2 1 2 2 3 PHILIPS 2 1 2

Payal Electronic 2 2 1 3 2 BAJAJ 2 2 2

Alka electronics 1 1 2 2 2 BAJAJ 2 1 1

RG Sales 1 1 2 2 2 BAJAJ 1 1 1

Turning point 1 1 1 2 3 USHA 1 1 1

Khaitan Electicals 2 2 2 3 3 PHILIPS 2 2 2

Shivam Enterprices 2 2 2 2 2 BAJAJ 2 2 2

AB sales 2 2 2 2 2 PHILIPS 1 1 1

Lamia sales 1 2 1 2 3 PHILIPS 2 2 1

Jeekart 1 1 2 2 3 BAJAJ 2 2 1

21st century bussiness syndicate 2 1 2 3 2 BAJAJ 2 1 2

ANG enterprices 2 1 2 3 2 BAJAJ 1 1 2

Aaryan entrprices 1 1 2 2 2 BAJAJ 1 2 1

ab electronic 2 2 1 2 2 USHA 2 2 2

abhinandan 1 2 2 2 3 USHA 1 2 2

Adresh marketingh 1 1 1 1 3 BAJAJ 2 1 2

Adtiya Vision 1 1 1 3 3 BAJAJ 1 1 2

Advantage Refrigration servise 1 2 2 2 2 PHILIPS 1 1 2

AK vision 1 2 2 1 2 USHA 2 1 1

Annu enterprices 2 1 2 2 2 USHA 2 2 2

Antarang 1 2 1 2 3 BAJAJ 1 2 2

Anubhav electronics 2 1 2 2 2 BAJAJ 1 2 2

QUESTIONNAIRE


2/13

Arohi sales pvt ltd 2 1 2 3 2 PHILIPS 2 1 1

Arpan 2 1 2 2 2 USHA 2 2 1

Ashiana electronics 1 2 1 2 3 USHA 1 2 2

Ashiyana electrnics 1 2 1 3 3 BAJAJ 1 2 2

Auto energy 1 2 2 2 3 BAJAJ 2 1 1

Azad electronics 2 2 1 2 3 PHILIPS 2 1 1

Iris vision 1 2 1 2 2 PHILIPS 2 1 2

A N G enterprices 1 1 2 3 2 USHA 2 1 2

A K enterprices 2 2 1 2 2 USHA 2 1 2

Adarsh marketing provision 2 2 1 3 3 USHA 1 2 1

Alok mobile 2 2 2 3 3 BAJAJ 1 2 1

Appu 1 1 1 3 3 BAJAJ 1 2 2

Arihant traders 1 2 2 2 2 USHA 2 1 1

Venus home aplinces 2 2 2 3 2 USHA 2 1 1

Bonenza enterprices 1 2 1 2 3 PHILIPS 2 2 2

Maa traders 1 1 2 2 2 PHILIPS 1 1 2

nirmal tv's 1 1 2 2 2 BAJAJ 1 2 2

Progressive trader 2 2 2 3 2 BAJAJ 1 2 1

Raj enterprices 2 2 1 3 3 USHA 2 1 1

Raniyar auto track 1 1 1 2 3 USHA 2 1 2

Sapna elecronics 2 1 1 2 3 BAJAJ 2 1 2

Sri ram elecronics 2 2 1 3 2 BAJAJ 2 2 1

J.G.Carr & son 1 2 2 3 2 BAJAJ 1 1 1

Rudra enterprice 2 2 2 3 3 USHA 2 2 1

SD 0.57 0.59 0.50 0.58 0.50 0.50 0.50 1

MIN 1.52 1.64 1.56 2.29 2.45379 1.55 1.49 2

USHA 18

BAJAJ 24

18

24

12USHA

BAJAJ

PHILIPS


3/13

PHILIPS 12


4/13

IN PATNA PRODUCT

PHILIPS 15BAJAJ 20

USHA 13

OTHERS 8

BRAND SELLING

PHILIPS

27%

BAJAJ

36%

USHA

23%

OTHERS

14%

Chart Title


5/13

YES 60 YES 45NO 40 NO 55

Interpretation: East- West part of the patna is more aware compare to

North-South patna of the benefits of the product

Recommendation: Emphasis should be given to regarding the awareness of the product

EAST-WEST PATNA NORTH-SOUTH PATNA

AWARENESS OF THE PRODUCT AND BENEFITS OF USHA HOME APPLIANCES

60%

40%

Chart Title

EAST-WEST

PATNA

YES

NO

45%

55%

Chart Title

NORTH-

SOUTH

PATNA

YES

NO


6/13

TV 7 TV 8

NEWSPAPER 12 NEWSPAPER 6

MAGAZINE/JOURNAL 5 MAGAZINE/JOURNAL 4

FRIENDS AND FAMILY 25 FRIENDS AND FAMILY 26

WEBSITE 1 WEBSITE 2

RADIO 0 RADIO 0

TRADE SHOWS AND EXHIBITIONS 1 TRADE SHOWS AND EXHIBITIONS 1

MALL 5 MALL 9

Interpretation: friends and family are the main source of awareness, and it is followed by news paper

Recommendation:company must select friends and family,newspaper and tv as

medium of communication/ promotion.

SOURCES OF AWARENESS

EAST-WEST PATNA NORTH-SOUTH PATNA

12%

21%

9%

45%

2%

0%

2%9%

Chart Title

TV

NEWSPAPER

MAGAZINE/JOURNAL

FRIENDS AND FAMILY

WEBSITE

RADIO

TRADE SHOWS AND

EXHIBITIONS

TV

14%

NEWSPAPER11%

MAGAZINE/J

OURNAL

7%FRIENDS

AND FAMILY

46%

WEBSITE4%

RADIO

0%

TRADE

SHOWS AND

EXHIBITIONS

2%

MALL

16%

Chart Title


7/13


8/13

YES 46 YES 42

NO 10 NO 14

AWARENESS OF THE USHA HOME APPLIANCESS

EAST-WEST PATNA NORT-SOUTH PATNA

82%

18%

Chart Title

YES

NO

75%

25%

Chart Title

YES

NO


9/13

PERCENTAGE RETAILER SHOPS

0 - 30 5

30-60 28

60-90 23

90 and above 0

SALES OF NEW ISHA HOME APPLIANCES BY RETAILORS

9%

50%

41%

0%

RETAILORS SHOP SALES OF USHA PRODUCT

0 - 30

30-60

60-90

90 and above


10/13

PRODUCT PERCENTAGE SHOPS NO.

PHILIPS0-30 0

30-60 6

60-90 30

90 and above 20

BAJAJ0-30 0

30-60 2

60-90 18

90 and above 36

MAHARAJA0-30 0

30-60 12

60-90 36

90 and above 8

OTHERS0-30 18

30-60 24

60-90 14

90 and above 0

COM


11/13


12/13

REASONS SHOPS NO.

SERVICE 26

PRICE 21QUALITY 6

OTHERS 3

REASON FOR NOT SALE OF USHA HOME APPLIANCES

46%

38%

11%

5%

Chart Title

SERVICE

PRICE

QUALITY

OTHERS


13/13

REASONS SHOPS NO.

PRICE 3

QUALITY 14

BRAND 28ATTRATIVE LOOK 9

SERVICE 2

OTHERS 0

REASON FOR SALE OF USHA HOME APPILIANCES

5%

25%

50%

16%

4%

0%

Chart Title

PRICE

QUALITY

BRAND

ATTRATIVE LOOK

SERVICE

OTHERS

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